Tag Archives: brand loyalty

by | April 30, 2013

A Study on Executive Compensation and Its Effects on Consumer Behavior and Brand Loyalty

Study about Executive Compensation and Its Effects on Consumer Behavior and Brand Loyalty

Introduction: Executive Compensation is how many top executives of large corporations and management firms receive pay. Most compensation packages are a mix of base salary, cash bonuses, stock shares and stock options. Other benefits that are included in the executive compensation packages are club memberships, security guards and use of the corporate jet for personal travel.

Case Study on Consumer Behavior and Brand Loyalty

This paper will discuss several important factors that influence Executive Compensation and will try to seek to understand how compensation packages are planned and executed in today’s corporate environment. This paper will search for alternatives in executive compensation that are mutually beneficial to both the executive and the company. Keep reading…

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by | December 27, 2012

Case Study on Facebook Sales Analytics Services

Market Equations helps a United Kingdom (UK) based E-Retailer institutionalize Sales and Marketing Analytics by building a correlation model linking Facebook “likes” and “fan” growth to Sales, helping them allocate their marketing spends effectively into channels that maximize returns and reduce costs involved in holding excess inventory and retain clients by eliminating the possibility of stock outs.

Case Study on Facebook Sales Analytics Services

Social Networks like Facebook are fast emerging as an essential consumer engagement platform for organizations globally to assess brand value, build customer loyalty and drive sales. Organizations globally are increasingly leveraging this platform to positively engage with their target audience and measure the success of their product launches, marketing campaigns and brand loyalty. Click here to read more…

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by | December 22, 2012

Case Study of Tubelite

Realization: Founded in 1945, Tubelite is a manufacturer of aluminum storefront, entrance, and curtainwall systems. Today, this industry is dominated by large companies that are, in turn, often owned by huge conglomerates such as Alcoa, YKK, and others. While Tubelite is considered one of the major industry suppliers, the five other major suppliers dwarf Tubelite in terms of size and available resources.



Case Study of Tubelite


Repositioning: Shortly after Tubelite was acquired by a new, private ownership group, Proteus Marketing’s strategists worked with Tubelite to reposition the company in the marketplace. The goal was to create brand loyalty that would withstand the appeal of lower prices periodically offered by Tubelite’s competitors. Although not “sexy,” the key brand attribute of dependability was one thing Tubelite’s competitors simply couldn’t deliver; the competitors’ products were notorious for frequently showing up late and damaged, creating significant problems and penalties for the glass and glazing professionals that ordered them…
Click here to learn more about Tubelite


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by | December 8, 2012

Case Study of Teph Seal

When consumers purchase a car they expect it to be sparkling clean on delivery. Almost as much as reliability, consumers’ continued brand loyalty depends on the moment of truth when they are handed the keys to their new car. To ensure the exceptional appearance of their cars on delivery, more than 200 dealerships at over 150 locations in Alabama, Connecticut, Florida, Georgia, Maryland, Michigan, Nevada, North Carolina, Ohio, South Carolina, Tennessee and Virginia outsource their vehicle preparation and detailing services to Teph Seal.



Case Study of Teph Seal


“More than ever,” explains Dale Williams, IT Director of Teph Seal, “auto manufacturers are putting the heat on their dealers to do everything they can to keep customer satisfaction high. Increasingly, dealers are relying on us to contribute to that effort by bringing us in to function as a part of their teams to ensure that when customers pull off the lots in their new cars, they are delighted.”Auto detailing, by definition, is a very labor-intensive activity. Read further on Teph Seal


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by | December 7, 2012

A Case Study on The Gap Is Using Postagram To Build Loyalty

The Gap is giving its Facebook fans an easy way to convert any photo from their profile into a printable postcard ready to send to their friends and family during the 2012 Christmas season. They are doing this to build brand loyalty and create an emotional connection to the Gap brand. They are giving away 1,000,000 postcards to their fans. Click here to read more…

A Case Study on The Gap Is Using Postagram To Build Loyalty

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by | December 6, 2012

A Case Study on Building Sustainability Into the Heart of a Brand: Procter & Gamble

Consumers can change their behavior if they are reassured about the cleaning performance of their products and if there are direct and broader benefits the consumer can easily perceive and for which independent reassurance is provided. There is clear evidence that P&G’s customers have taken the message and are washing at reduced temperatures without compromising on cleaning performance or convenience, while saving energy, money and reducing their ecological footprint. For P&G, Ariel Coolclean’s campaigns have strengthened brand loyalty, increased its consumer base, and further positioned P&G as a sustainable innovation leader. Click here to read more…

A Case Study on Building Sustainability Into the Heart of a Brand: Procter & Gamble

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by | December 6, 2012

A Case Study on Climate Neutral Network

A handful of companies are going beyond ‘energy efficiency’ to seeks ways to leave no carbon footprints behind. Their Climate Neutral Network stretches the horizons of orthodoxy for those companies that are trying to reduce greenhouse gas (GHG) emissions. Over the past three years, the US-based Climate Neutral Network has built an alliance of companies that are learning how to build market share and customer brand loyalty by offering their customer’s products and services that achieve a net zero impact on the Earth’s climate. Participating companies can become certified as Climate Cool on achievement of complete reduction and offset of all carbon emissions. Click here to read more…

A Case Study on Climate Neutral Network

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by | October 6, 2012

Case Study on Goodyear Tire and Rubber Company

Goodyear Tire and Rubber Company has been one of the largest and best-selling automotive tire companies since the growth of the automotive industry in the early 1900’s. In early 1992, Goodyear company executives were reconsidering a proposal made by Sears management about carrying and selling Goodyear’s tires.



Case Study on Goodyear Tire and Rubber Company

The tire industry uses “retail points of sale” to measure the retail coverage of brand sales. While Goodyear boasts a high number of points of sale (8000), they still are behind Groupe Michelin whom is estimated to have approximately 14,000 points of sale.


Since 70-75 % of tire distribution is in the replacement tire segment, the amount of “retail points of sale” is very crucial. The retail purchase behavior has changed from brand loyalty/recognition and more focused on price points. Exhibit 1(pg.342) showed the growth of discount multi-brand distributors and the convergence of warehouse clubs. Since retail promotions (sales) can stimulate buying behavior, the number of retailers is also important. Click here to read more…

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by | September 22, 2012

Assessing Consumer Brand Loyalty Case Study

This case is about a regional player involved in the production and marketing of various milk products. Since it was founded a decade ago, the company had grown significantly and had established a good presence in its existing market. Bikash Iyer, CEO of the company, wanted to expand the company’s operations to two neighbouring markets. But before that, he wanted a marketing research study conducted in its existing market to assess brand loyalty toward its products. Click here to read more…

Consumer Brand Loyalty Case Study

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by | September 1, 2012

Three things to keep in mind when mapping the customer experience


Mapping the customer experience from the customer’s point of view is essential if you really want to design experiences that build brand loyalty. Seeing the world through their eyes is also eye opening–for those on the ground serving the customers and those developing the business strategies that drive that service. But, there are some important things to keep in mind when mapping the customer experience that will help you increase the return on your investment in this exercise…click here to read ahead

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customer experience

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