Tag Archives: Brand Failure

by maddy | January 1, 2013

Technology Failure: IBM Linux grafitti

The company took part in an event called the Cow Parade in which cows were decorated according to different themes. Yahoo!’s ‘udderly moovelous’ (as it put it in a press release) pair of purple plastic cows were installed with an Internet facility that enabled members of the New York crowd to send ‘moomail’ messages to each other. Although this tactic was undeniably ‘out there’, it succeeded because it was relevant to the service it was promoting. Read More…

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Tagged as advertising, Brand Failure, Cow Parade, Cows, FHM, grafitti, gurilla marketing, IBM, Ibm Linux, Internet Facility, Linux, Press Release, Tactic, technology failure, Udderly, Yahoo, York Crowd

by maddy | September 24, 2012

Idea Failure : Hot Wheels Computers

A computer aimed specifically at children may seem like a good idea. Patriot Computers certainly thought so, which is why they came up with the Hot Wheels PC in 1999. These computers, which came with Intel chips and Windows 98 software, were targeted primarily at the boys’ market and the hardware was decorated with racing car imagery including the Hot Wheels flame logo. In addition, Patriot Computers had made a deal with Mattel to produce a Barbie computer aimed at girls. The boys’ computer was blue, the girls’ was pink with a flowery pattern. Both products flopped. One of the reasons, according to analysts, was the crude attempt at gender marketing. Pamela Haag, director of research at the American Association of University Women’s Educational Foundation, told the Wall Street Journal that this type of marketing was ‘very out of step with what adult men and women are doing, and therefore with what children want – it really is anachronistic.’…click here to read ahead

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by maddy | September 17, 2012

Technical Failure : Dell Web PC

In late 1999, computer manufacturer Dell launched the Web PC. The computer was small (a mere ten inches in height) and came in five different colours. The aim of the computer was to simplify the experience of surfing the Internet, while at the same time being attractive. ‘The quality of the customer’s experience will be the defining source of loyalty in the Internet era,’ Michael Dell told the press at the time. ‘The Web PC is breaking new ground for our industry as we take our one-on-one relationships with customers to a new level of helpfulness.’…click here to read ahead

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Tagged as Brand Failure, branding, dell web pc, marketing

by maddy | September 2, 2012

Extension failure: Miller Breweries

In the 1970s Miller Brewing Company faced something of an image problem. For years it had been positioning its core brand, Miller High Life, as ‘the champagne of beers’. Jazz musicians had been used in advertising campaigns to endorse the beer and to consolidate its sophisticated image, but the results were increasingly disappointing…. click to read more

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Tagged as Brand Extension, Brand Failure, champagne, Extension Failure, miller breweries

by Bhumik | August 21, 2012

Case Study on Nike Failure in Demand Forecasting

Abstract: The caselet provides an overview of Nike as a company and how it grew up to be one of the premier footwear manufacturers of the world. It focuses on how the company failed to properly select a correct demand projection model. The problems that arose out of this failure to implement the new technique are also discussed in detail. Finally, the caselet presents the remedial measures taken by Nike.

Issues:

  » The importance of accurate demand forecasting to streamline inventory management
  » Selecting an appropriate demand projection model
  » Factors that must be kept in mind while implementing new modernized forecasting software

Click here to Find how Nike Fail

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Tagged as Abstract, Brand Failure, case study, Demand Forecasting, Economics, Failure, Footwear Manufacturers, forecasting software, Inventory Management, New Software, nike, Nike Company, Projection Model, Register, Remedial Measures

by maddy | July 24, 2012

Public Relations Failure : Exxon

Many companies and organizations have had to deal with a crisis during their history. Only a very
few, however, come to represent corporate incompetence and irresponsibility through one critical event. Oil company Exxon is among them…click here to read the case

recent public relations failures

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Tagged as Brand Failure, Exxon, marketing, Public Relations Failure

by maddy | June 7, 2012

Hindustan Motors : A struggle for survival

The case study is about Hindustan Motors, an automobile manufacturer from India. It is part of the Birla group of industries. The company was the largest car manufacturer in India before the rise of Maruti Udyog (MUL).It is the producer of the famous Ambassador car, widely used as a taxicab and as a government limousine. One of the original three car manufacturers in India, founded in 1942, it was a leader in car sales until the 1980s, when the industry was opened up from protection. Hindustan Motors launched various luxury cars like Contessa, Lancer, Opel Astra etc…click here to read ahead

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Tagged as 1980s, Ambassador, automobile manufacturer, birla group, Brand Failure, branding, car manufacturer, car manufacturers, car sales, case study, Hindustan Motors, human edited link directory, India, limousine, luxury cars, marketing, opel astra, struggle, Survival, taxicab

by maddy | June 3, 2012

Tired Brand : Oldsmobile

Oldsmobile is among the brand legends in US car history. Conceived in 1897, it was one of the five core brands manufactured by General Motors (GM) – the other four being Chevrolet, Pontiac, Buick and Cadillac – and helped lead the company to a 57 per cent share of the US car market by the middle of the last century…click here to read ahead

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Tagged as Brand Failure, branding, buick, cadillac, car history, car market, Chevrolet, core brands, general motors, Gm, Lead, legends, marketing, oldsmobile, pontiac, pontiac buick, tired brand

by newuser | February 8, 2010

Snow Brand milk products Poisoning a brand

Among the most dreaded situation for any food brand, an outbreak of food poisoning ranks pretty high. For Snow Brand, Japan’s premier dairy foods company, 2000 was the year when that nightmare came true, in the most disastrous way. Read to know what went wrong…

snow brand case study

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Tagged as Brand Failure, brand management, Dairy Company, dairy foods, food brand, food poisoning, foods company, japan, Japan Foods, Milk Products, nightmare, outbreak, public relations, snow brand, Snow Brand Milk

by maddy | January 31, 2010

public Relations Failure: Enron

Little remains to be said about the rise and scandalous fall of Texan energy giant Enron. In the relatively short space of 15 years, Enron rose from nowhere to become the seventh largest company in the United States, and the most well-known energy supplier in the world. It boasted over 21,000 employees and had a presence in more than 40 countries. Read more to know….

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Tagged as Brand Failure, dabhol power plant, Energy Giant, Energy Supplier, enron, Failure, Power company, Presence, public relations, Public Relations Failure, Rose, scandals, Short Space, United States

Tag Archives: Brand Failure

Technology Failure: IBM Linux grafitti

Idea Failure : Hot Wheels Computers

Technical Failure : Dell Web PC

Extension failure: Miller Breweries

Case Study on Nike Failure in Demand Forecasting

Public Relations Failure : Exxon

Hindustan Motors : A struggle for survival

Tired Brand : Oldsmobile

Snow Brand milk products Poisoning a brand

public Relations Failure: Enron

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