In Egypt, Bavarian Auto Group is the sole agent of BMW, MINI, Rolls-Royce, and other great automotive brands. In addition to selling new vehicles and providing after-sales support, the company also operates a BMW assembly plant. Based in Cairo, Bavarian Auto Group has enjoyed rapid growth, which serves as a sign of success yet also places pressure on the company’s IT infrastructure. To better support its growing business, which now includes 1,700 employees, Bavarian Auto Group needed a powerful and comprehensive enterprise resource planning (ERP) solution.
The automobile industry has had a turbulent ride in the past few years due toeconomic conditions. Fierce competition and globalization has made manufacturersstrive for their market shares. Customer’s expectations, product innovation,differentiation strategy and high levels of Research and Development have been themajor area of focus for the industry.
Bayerische Motoren Werke (BMW), which initially entered as an aircraftmanufacturing company in 1917, had to end its production after World War I in 1923due to the Versailles Armistice Treaty. BMW then made a shift to production of motorcycles in 1923. Finally, BMW started the production of cars in 1928 and todayis one of the biggest automobile manufacturers across the globe.
This case highlights the birth of BMW Group in the United Kingdom (UK) along withthe key issues faced by the company, its marketing strategies, core competencies,industry competition and brand positioning of BMW.Read More…
“Working closely with Intel, we’ve been able to improve the energy efficiency of our infrastructure without compromising performance, security or reliability.” – Wolfgang Haag, Manager of Data Centre Solutions, BMW Group
Reducing energy consumption and CO2 emissions in power-hungry areas like IT is becoming of paramount importance to companies all over the globe. Together with long-standing technology partner Intel, BMW Group set out a roadmap titled E2IT (Energy Efficient IT) for improving the energy efficiency and effectiveness of its IT infrastructure. E2IT outlines sensible and target-oriented energy use that does not endanger the reliability and security of IT operations.
Environmental responsibilities. Intel wanted to improve the utilisation and energy-efficiency of BMW Group’s IT infrastructure, from the client right through to the data centre, without compromising security and reliability.
An efficiency roadmap. E2IT advises on improving client, server and data centre efficiency. It recommends: migrating hardware to the more energy-efficient Intel® Core™ microarchitecture; making default profiles for clients and servers more energy-efficient; increasing the notebook/ PC ratio; investigating benefits of virtualisation; ensuring new hardware is ENERGY STAR* compliant; and investigating more efficient data centre cooling methods.
Power savings across the board. Implementing these measures is expected to reduce annual client energy consumption by more than 60 percent and annual server energy consumption by more than 50 percent (natural hardware growth not considered). In addition, data centre efficiency is anticipated to increase from 35 to 65 percent.