Tag Archives: bakery products

A Case Study on Vision Capital LLP

Vision Capital LLP, an international private equity firm, purchased a portfolio of investments from Northern Foods, plc. These included the UK’s leading supplier of savoury pastry products; a leading private label supplier of a wide range of fresh and frozen bread and speciality bakery products; the leading UK private label producer of premium cakes and desserts and a flour mill.



A Case Study on Vision Capital LLP

After an initial bridging loan, a sale and leaseback on selected properties and the sale of the flour mill, the remaining three investments were funded via asset based lending from a major high street bank. The loans were all cross-collateralised and cross-guaranteed. However, under Vision Capital’s ownership, strategies for reorganising operations and enhancing profitability were implemented; these turned the businesses around, allowing them to invest and expand achieving sector leading positions for quality, consistency of customer service and product innovation. Click here to read more…



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Britannia Redefined

Sometime in 1997, Britannia Industries Limited, whose business was sailing accross really well, instead of concentrating on it, took the initiative to reinvent itself. It built a new corporate identity and adopted a colourful and identifiable logo with a new base line - ‘Eat Healthy, Think better.’ From being a manufacturer of baked products, BIL kicked off a diversification exercise to become a comprehensive foods and beverages company making cheese and other dairy products, in addition to its bakery products…click here to read ahead

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britannia case study

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Filed under Brand Management, Business, Consumer Behaviour, Marketing, Positioning/Segmentation