Tag Archives: automobile industry

by | March 3, 2013

Marketing Case Study- BMW

The automobile industry has had a turbulent ride in the past few years due toeconomic conditions. Fierce competition and globalization has made manufacturersstrive for their market shares. Customer’s expectations, product innovation,differentiation strategy and high levels of Research and Development have been themajor area of focus for the industry.

Bayerische Motoren Werke (BMW), which initially entered as an aircraftmanufacturing company in 1917, had to end its production after World War I in 1923due to the Versailles Armistice Treaty. BMW then made a shift to production of motorcycles in 1923. Finally, BMW started the production of cars in 1928 and todayis one of the biggest automobile manufacturers across the globe.

Marketing Case Study- BMW

This case highlights the birth of BMW Group in the United Kingdom (UK) along withthe key issues faced by the company, its marketing strategies, core competencies,industry competition and brand positioning of BMW.Read More…

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by | March 2, 2013

Case Study for Economic Input-Output Life Cycle Assessment

Overview of LCA and EIOLCA: Green Design and pollution prevention are proactive strategies to minimize the environmental burdens associated with a product or process without compromising functionality. Life cycle assessment (LCA) is an important tool used in pollution prevention and green design efforts. Selection of product design, materials, processes, reuse or recycling strategies, and final disposal options requires careful examination of energy and resource consumption as well as environmental discharges associated with each prevention or design alternative.



Case Study for Economic Input-Output Life Cycle Assessment

Input-output analysis has been used extensively for planning in the USA and throughout the world. Like the United States, many countries collect and publish input-output tables for their economies. The tables are used to calculate the resources and supply chain requirements required to support an increase in the demand for output of specific sectors like automobiles or food. The resulting estimates show the indirect increase in production, both for automobiles and for all the other sectors that supply products, directly or indirectly, to the automobile industry. In general, each sector contributes directly or indirectly to every other sector..

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by | March 1, 2013

Case Study for Strategic Supply Chain Management And Logistics: Toyota

Strategic Supply Chain Management And Logistics: Toyota

Introduction: Toyota Motor Corporation is one of the largest, most reliable and popular brand in the automobile industry. However, the company is experiencing a drastic fall in its product techniques and profitability due to its goal of becoming the number one automobile maker in the world. It was recorded in the last financial year that ended in March that Toyota Company made a net loss of $4.3 billion, its first time since 1950.



Case Study for Strategic Supply Chain Management And Logistics: Toyota

Also, as part of the company’s problem is the lost of its once seemingly unstoppable market-share momentum in the global market with the target of 15% which fell to 13.1% in 2007 and now below 11.8%. Other competitors like VW, Hyundai KIA, are now taking advantage of the company by winning over its customers. However, in order to stabilize the company and to save her from a continuous loss in both image and profit realization, I am appointed as a supply chain management consultant to the president to submit a detailed report on how a good supply chain management can help improve the company and restore its image and standard in the world of automobile making industry..

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by | February 23, 2013

A Case Study for Transitory Just In Time (JIT) at Proton Cars, Malaysia

Case Study for Transitory Just In Time (JIT) at Proton Cars This paper investigates the application and adaptability of just-in-time (JIT) in the largest Malaysian automobile manufacturing company. The main objective of this paper is to develop an understanding of a Malaysian version of JIT in its automobile industry and to examine the concept of JIT in a Malaysian manufacturing setting.



A Case Study for Transitory JIT at Proton Cars, Malaysia

This is especially interesting and important since Malaysia has not gone through the usual stages of a craft era followed by Fordism and post-Fordism. Although, some might argue that they have actually gone through these stages but over a very short time, thus giving scope to manufacturing management for a variety of approaches…
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by | December 28, 2012

Case Study on Reva Electric Car Company

The case discusses the launch of the first electric car in India – Reva, by the Bangalore-based Reva Electric Car Company. The case discusses the Indian passenger car industry and the steps taken by the Government of India as well as the major players in the global automobile industry to reduce automobile pollution. The case also explains how electric vehicles can help reduce automobile pollution and discusses the future of EVs, particularly Reva, in India. Click here to read more…

Case Study on Reva Electric Car Company

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by | December 20, 2012

Case Study on Financial Risk Management at Toyota

Toyota Motor Corporation (Toyota) is Japan’s largest and the world’s fourth-largest automobile manufacturer. The company offers well-known car models like Camry, Corona, Corolla and Lexus. Though a late entrant, compared to General Motors and Ford, Toyota has become one of the strongest players in the automobile industry.

Case Study on Financial Risk Management at Toyota

Toyota has continued to set new benchmarks for providing value to customers more effectively than competitors. Toyota is exposed to market risk due to changes in currency rates, interest rates and certain commodity and equity prices. In order to manage these risks, Toyota uses various derivative financial instruments. These instruments are in general executed only with creditworthy financial institutions. The case outlines the various financial risks Toyota faces and how the company manages them. Click here to read more…

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by | October 18, 2012

The Honda way: Power of Imagination

Honda’s minivan and sport utility vehicle assembly plant in Lincoln, Ala., is reminiscent of a medical center. That could be the result of the grounds. The beautifully designed and landscaped exterior – the green grass and colorful foliage, and covered circular drive – gives the impression that you’re entering a professional office complex, not a 4,500-employee manufacturing plant. Read More…

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by | October 11, 2012

The Honda way: Power of Imagination

Honda’s minivan and sport utility vehicle assembly plant in Lincoln, Ala., is reminiscent of a medical center. That could be the result of the grounds. The beautifully designed and landscaped exterior – the green grass and colorful foliage, and covered circular drive – gives the impression that you’re entering a professional office complex, not a 4,500-employee manufacturing plant. Read More…

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by | September 24, 2012

Currency Risk Management: Automobile Industry

Volkswagen (VW) is a frontrunner in managing currency risk, as its risk management activities date back to the 1950s. But since 2002, VW had neglected currency risk hedging and as a result its profits began to fall. Chrysler and BMW are also known for currency risk management. But these companies follow different strategies in managing their currency risk, as the strategy choices depend on many factors. Click here to read more…

Currency Risk Management

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by | September 1, 2012

Case Study on Fundamentals of the Toyota Production System

What is the Toyota Production System?: It is a management philosophy that seeks to optimize the organization to meet customer needs in the shortest time possible, in the highest quality and lowest cost, while increasing security and morale of its employees, involving and integrating not only manufacturing, but all parts of the organization. The Toyota Production System (Toyota Production System – TPS) has been more recently referred to as “Lean Production System.” The production “lean” (the original English, “lean”) is actually a term coined in the late 80′s by researchers IMVP (International Motor Vehicle Program), a research program connected with MIT, to set a production system more efficient, flexible, agile and innovative than mass production, a system able to better address a changing market. In fact, lean manufacturing is a generic term for the Toyota Production System (TPS).




TPS

A Bit of History: Origins of the Toyota Production System The TPS was originally developed for manufacturing. So for the perfect understan ding of TPS, is, first and foremost, understand its origins in manufacturing, specifically in the automotive industry. The enthusiasm by the Toyoda family’s auto industry began even earlier in the century after the first trip to the United States Sakichi Toyoda in 1910. However, the birth of Toyota Motor Co. should be even Kiichiro Toyoda, son of the founder Sakichi, which in 1929 was also on a technical visit to the Ford factories in the United States. As a result of this enthusiasm and belief that the automobile industry will soon become the flagship of the industry world wide. Click here to read more…



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