Tag Archives: Apple

by | February 13, 2013

The Competitive Advantages: Apple

At the outset, Apple had many competitive advantages that allowed it to become a profitable business. Apple’s PCs relied on proprietary designs that only Apple could produce. When Apple developed the Macintosh, it was very easy to use, had an industrial design, and technical elegance. People craved these qualities in a PC, but the Mac was very slow and there was very few compatible programs due to the proprietary design…click here to read ahead

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by | January 19, 2013

Case Study on Talent Management

 

Talent Management Lessons From Apple: A Case Study of the World’s Most Valuable Firm

This past August Apple became the most valuable corporation in the world based on market capitalization, surpassing every firm in the technology industry and every other industry! As a consumer products company, its prolonged growth spurt is even more amazing because it has continued through economic times when consumers are reluctant to spend what little they have. Considering that Apple was near bankruptcy in 1997, its story is both extraordinary and noteworthy.

Case Study on Talent Management

The extraordinary valuation is not a result of 30+ years of stellar performance. Apple has failed at many things. Its success isn’t the result of access to special equipment, manufacturing capability, or a great location, but rather superior leadership, access to great talent, and unusual talent management approaches.

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by | December 21, 2012

Case Study on Micro Clinic India Deploys Blade Servers At makemytrip.Com

The makemytrip.com team had its own observations to look beyond HP solutions offered by Micro Clinic. “We had to conduct an ‘apple to apple’ comparison as blade was a new technology for our IT infrastructure. We select the best solution as we have a keen eye on new vendors and solutions in the market,” says Dalal. This was not good news for Micro Clinic as it meant convincing the customer about the features of HP solution including pricing factor and after-sales service support. “When a customer does a competitive analysis, one always pitches new features of a product that the competitor does not have,” explains Seth about the usual nuances encountered in an ‘apple to apple’ benchmark. Click here to read more…

Case Study on Micro Clinic India Deploys Blade Servers At makemytrip.Com

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by | December 10, 2012

Innovate The “Apple” way…..

Apple makes it look easy. From the sleek design of its personal computers to the clever intuitiveness of its software to the ubiquity of the iPod to the genius of the iPhone, Apple consistently redefines each market it enters by creating brilliant gadgets that put the competition to shame. What’s the secret? Apple has built its management system so that it’s optimized to create distinctive products. That’s good news for would-be emulators, because it means Apple’s method for innovation can be understood as a specific set of management practices and organizational structures. But what next???

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by | November 1, 2012

Why Apple Executive Shakeup

Apple on Monday announced a major top-level management shakeup that is being seen as the biggest change since Steve Jobs stepped down as CEO. Apple announced that Senior Vice President, iOS Software, Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

Why Apple Executive Shakeup

While Apple obviously did not reveal the reasons behind the exit, it is speculated that high profile like Maps and differences in opinion with the rest of the top management, especially Jony Ive over the future of skeuomorphic design, may have cost Forstall his job. Click here to read more…

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by | October 10, 2012

Case Study on WWE

A couple of years ago, WWE undertook a massive digitization project. The WWE video library is currently the largest collection of professional wrestling videos in the world dating back to the 1940s and represents a very significant portion of the visual history of modern sports entertainment. To utilize the library, some 30,000 hours of masters in every tape format imaginable were digitized and logged so they could repurpose the material and create new content with no time reference.

Case Study on WWE

At the time, WWE was using Final Cut Pro with DVCProHD as their codec. “Unfortunately, that was a codec that really didn’t do justice to our content, so the decision was made to switch to Apple ProRes,” says Solomon. But that decision to switch brought Solomon and his team another challenge: finding a high-quality and efficient file-based standards conversion software that would handle the conversion to ProRes. Click here to read more…

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by | September 12, 2012

A case study in Product Development

Google Heads-Up Display Glasses

I’ve been thinking about product testing and release cycles a bit recently for both class and work. And within those frameworks, I think it’s important to realize how important a distinction it is that Google essentially makes a policy of releasing products directly to consumers in beta. Apple does not, for the most part.

case study in Product Development

This signals something about both of them. Apple clearly values what users think about every interaction. Google, on the other hand, believes something else. And it’s not that they don’t want to put forward the best interactions, I don’t think. It is because customization runs so deep in their DNA — they know no persona other than the engineer, it seems. They don’t care about customers like me who find their products fiddly. But this expresses itself everywhere, even when it shouldn’t. Click here to read more…

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by | August 29, 2012

Why Apple Quick Bans on Eight Samsung Phones ?

REUTERS – Apple Inc is seeking speedy bans on the sale of eight Samsung phones, moving swiftly to translate its resounding court victory over its rival into a tangible business benefit.The world’s most valuable company wasted no time in identifying its targets on Monday: eight older-model smartphones, including the Galaxy S2 and Droid Charge. While Apple’s lawsuit encompassed 28 devices, many of those accused products are no longer widely available in the world’s largest mobile market.




Bans on Eight Samsung Phones

Although Samsung’s flagship Galaxy S III phone was not included in the trial, the jury validated Apple’s patents on features and design elements that the U.S. company could then try to wield against that device. Apple may not have to seek a new trial over the S III, but can include it in a “contempt proceeding” that moves much faster, according to legal experts. Click here to read more…

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by | August 10, 2012

Advertising : iPod Case


Apple began selling the iPod mp3 player, a compact music player with streamlined style in 2001. The new device was a hit with celebrities and technical writers, but many consumers were under the impression that it was a sophisticated device for the tech fans, rather than the average music lover. The ad agency and Apple set a goal to “create a campaign that extended iPod’s relevance to more music lovers and told the world this wasn’t just a tech-gadget available to few, but was the icon that stood for a new experience with music.”…click here to read ahead

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by | July 2, 2012

M-Learning: The Time Is Now.

The mobile ecosystem – devices, carriers, app markets, etc. – has become the fastest-growing industry ever seen. The number of smartphones sold in the US now exceeds the number of the sales of standard phones; almost 98% of people have a mobile device. More people are using mobile devices than computers to access the Internet. Unlike a PC or even a laptop, this is an education opportunity they take with them wherever they go.

M-Learning: The Time Is Now.

The preferred mLearning platform for Guild members has shown a shift over time. While Apple’s iOS has shown a persistent interest (dominating the tablet market, and with a strong base in smartphones), Google’s Android has risen from 2.3% in 2010 to 31.4% in 2012 as its share of the smartphone market has risen.Click here to lean M-Learning…

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