A Study on Effects of Impression Management on Performance Ratings and Customer Perceptions
Abstract: Performance ratings are an important measure of employees’ organizational worth (Motowidlo & Van Scotter, 1994). Supervisors are the primary evaluators of subordinates’performance since they usually know their subordinates best. As might be expected, subordinates generally act in special ways in the presence of their supervisors in order to create a desirable image. This is termed impression management. In this study, the impact of employee impression management on supervisor positive affect toward the employee, performance ratings and customer service perceptions will be examined. The moderating role of political skill will also be studied. When employees have high political skills, they are able to disguise their true intentions so as to appear genuine (Treadway et al., 2007). Thus it is expected that the impression management attempts of politically skilled employees will be more successful at obtaining good performance ratings from upervisors and customers.
Introduction:~Impression management is universal behaviour associated with daily work and life. Impression management refers to “efforts by an actor to create, maintain, protect, or otherwise alter an image held by a target audience” (Bolino et al., 2008, p. 1080). When individuals interact with others at work, school, or home, they try to manage their impressions either consciously or unconsciously to influence how they will be treated by these other people. In recent years, there has been increasing research interest in impression management. A majority of research in impression management in 2organizations has focused on its use in the context of job interviews, performance appraisals, and career success (Bolino et al., 2008). It is considered a tool of influence to increase people’s success at work. People project the image of what they consider to be ideal by using impression management tactics. Keep reading…









