“Get a Mac” TV ads by Apple
Advertising Analysis “Get a Mac” TV ads by Apple TEMPLATE They portray personifications of a Mac and a PC Mac is a friendly, relaxed and cool guy PC is an up-tight, insecure and befuddled nerd The background is white, clean and minimal They start with “Hello, I’m a Mac. And I’m a PC” Comedic scenarios unfold that carefully show Mac’s superiority over PC They end with a shot of Apple’s logo Had been running from 2006 to 2010 Contains 66 ads Won 3 advertising awards A FEW FACTS “PCs cause frustration and problems because they are difficult to use, unstable and vulnerable to malware. They are only good for boring and nerdy ‘work stuff’, like making pie charts and spreadsheets.” CENTRAL MESSAGE “Macs are easy to use, stable, safe and competent. Click here to read more…
