I was traveling in Europe last week visiting customers and partners and staying in a variety of hotels as it was a multi-country trip. Two of the legs of the trip were in Belgium and the Netherlands where I had the opportunity to stay at a couple of the hotels in the ibis Hotel chain. I certainly don’t claim to be an expert in hotel management or hotel marketing but there were some features of these hotels that caught my eye and made me think of a couple very important characteristics of a well-done branding campaign.
Thus, here is a small case study from my experience last week.
I’ve stayed in the ibis hotels a few times on previous trips to Europe and twice on this trip so my sampling for this study is not large. But, I have seen some similarities across the chain that led me to want to highlight them.
The picture to the left is a small stand-up display card located in both of my rooms. The message is letting me know that whatever the problem I may encounter, they will resolve it in 15 minutes or less or the room is on them. Their Quality Assurance page on their website shows the same message in English. In the Netherlands, I didn’t have a problem but there was a minor issue needing resolution. To me it was not urgent and would not have affected my stay, but an out-of-breathe employee was at my door with a resolution in under 15 minutes. He smiled and let me know he had it done in 12. But, the best part – he was proud of it and you could see that.
Other similar displays touching on their level of service were posted throughout the hotel and for each I could probably drum up an example of an employee backing up the guarantee. The advertisements and messaging were created in a main headquarters somewhere – but the execution and strengthening of the message on a daily basis is being carried out by the employees. This leads us to a very key point – a campaign or branding message is nothing without the proper execution of the customer facing employees.
Overview: Southwood School experienced increased employee turnover, and as a result, a higher level of recruitment activity. This case explores the recruitment and selection strategies used by the school. The ﬁ rst part of the case study introduces the system that was initially used and concludes by identifying some of the system’s weaknesses. The second part of the case study discusses the improvements that were made following a system review by the HR manager.
Recruitment: For many years, Southwood relied on a single recruitment method: to advertise all teaching positions in a specialist newspaper publication called TES (Times Educational Supplement). Basic advertisements were placed in this publication one time, and interested candidates were instructed to contact the school to request an application package. Keep reading..
Case Study on United Arab Emirates Ministry of Health
Summary: One of 19 federal ministries within the United Arab Emirates (UAE), the Ministry of Health is responsible for ensuring that residents have access to primary healthcare services. The ministry wanted to modernize its systems to deliver more efficient service and improve healthcare awareness among its 8 million citizens.
The website is intended to make it easier for UAE citizens to access critical healthcare information. In addition, the three e-services—which automate the ministry’s immunization services, its infectious disease reporting system, and the approval process for placing medical advertisements in the media—are aimed at reducing the time citizens, healthcare providers, and employees must spend on administrative tasks. Keep reading..
Challenge: Eniro has to maintain a constant dialogue with its advertisers to ensure their information is as up-to-date as possible. The information needed can range from updates to contact information to changes to the layout of advertisements in the directories.
In addition, inquiries from potential new advertisers and from Eniro customers looking for specific information add to the constant stream of communication moving backwards and forwards; something that Eniro was finding increasingly difficult to manage. Click here to read more…
Cell marketing is a kind of promoting that is achieved throughout the world. It incorporates the usage of the cell phone to offer information, advertisements and other forms of promotion. There is a nice wealth of value in one of these product and repair merely due to its ability to get right to the shopper on the proper time. By promoting in this method, cell marketing permits individuals to get simply what they need when they need it. And, it allows businesses to succeed in their customers right on target.
Advertising is marketing. It’s about finding the ways to succeed in shoppers on the right time. It’s an useful instrument that enables others to know who the company is, what they have to supply and why they should be taken advantage of. Within the cell industry, that is all very important.
The mobile phone has become one thing that individuals simply do not leave their houses without. It is a device that connects them with their family and friends, their boss, and even their favorite retailers. It permits them to correspond in emails and text messages and it permits them to remain connected to the remainder of the world. In short, the cell phone is one thing that everyone must have.
The mixture of the mobile phone and advertising and marketing strategies can lead to increased gross sales and promotion in addition to comfort and affordability. It really works so well because of just what it is. It’s an instrument for customers to remain in contact with just what they need and for companies to provide for that need. Cellular advertising works effectively because it allows for the precise action on the proper time, period. There is no restrict to what the sort of advertising can promote or in what format. However, it’s essential that those who plan to make the most of these dollars to take action in a well timed fashion before others get the bounce start. My Marketing Price range Is Small. How Can I Make The Most Of It?
For example, it might not make sense or be essential to market persistently all 12 months long. Are their times when your explicit industry is gradual and clients are not likely to purchase? Conversely, are their occasions in the course of the 12 months when customers are more likely to be out there in your product or service? Schedule your advertising and marketing activities to reap the benefits of these peak times and to avoid what I name the “valleys” (when nobody is out there for what you are selling). Aim to persuade as many people as doable to buy from you when they are in the shopping for mood.
Ever discover how health clubs market heavily in January and within the spring? They know individuals are more more likely to be targeted on getting in shape in the beginning of a new year, and before summer and swimsuit season arrive. In order that they spend more marketing dollars and focus their promotional efforts throughout these occasions of yr and so they keep a decrease profile the rest of the year.
Ask your self these questions: What “seasonality” exists in my business? How can I schedule my advertising to take advantage?
If you need extra data with reference to sms marketing, pay a visit to Gene Lowellrts’s Site directly.
Problem Statement The main problem in this case is the different cultural values among different classes of people like middle and upper class and the challenge is to differentiate brands on the basis of the culture among both social classes. Analysis This case is about the Indian products related to the cultural values and the advertisements of such products which influence the culture of the people of specific area. In this case, the target market is Indian market and the products are Fair & lovely, Fair ever cream, parachute hair oil. These are the products which are very familiar in Indian market. In this case there is a research on different type of social classes which are targeted by the advertisement of these products. Click here to read more…
Recently over the Indian television channels the advertisements of Expedia.com were floated. Expedia.com is the world’s second largest online travel site. Before this incoming the key players in the Indian “Internet-based travel agency” world were MakeMyTrip.com and Yatra.com. Have you ever wondered what business strategies the online travel companies adopt. What are their marketing strategies?
Although the service is relatively inexpensive, it is not always effective. A plastic bag full of flyers is convenient not only for those interested in perusing advertisements, but also for those who simply choose to discard or recycle them. The method faces particular challenges in apartment buildings and condominium complexes.
In many cases, distributors can’t access individual mail slots, and simply leave dozens of the bags in building lobbies and entranceways.“The city of Montréal has several neighbourhoods where most people live in apartments and condos,” says Shirley Avon, Jean Coutu’s production and advertising operations director. “We wanted to find a better way of getting our flyers into the hands of these residents.” Click here to read more…
In August 2009, the Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) launched an advertising campaign comprising a series of print advertisements alleging that the policies of the Union Ministry of Petroleum and Natural Gas had favored Mukesh Ambani-led Reliance Industries Limited (RIL) at the cost of the profits of state-owned National Thermal Power Corporation (NTPC) and the government.
The controversial ads prompted RIL and the government to react. Media experts felt that Reliance ADAG had taken corporate lobbying to a new level by engaging various stakeholders in a debate over the gas price formula. They felt that Reliance ADAG might have set a new trend for other companies to emulate. Click here to read more…
Sony, which was ranked first among consumer electronic brands in the world, was struggling to become the leading brand in India. It faced tough competition from Indian rivals like Videocon and Onida, and multinationals like LG, Samsung and Philips.
To emphasize its brand name and image, Sony India introduced ‘lifestyle concepts’ by launching spacious and aesthetically designed ‘Sony World’ stores. In these stores, Sony displayed its entire product range in a single showroom and targeted high-end customers in urban areas.
Despite promoting its products through advertisements which amounted to 4-5% of the company’s annual turnover, it was only second in market share in its different product segments. Sony introduced four different retail formats in order to differentiate their products, reinforce their brand and serve different customer segments. Click here to read more…