Tag Archives: aditya birla group

by Bhumik | January 3, 2013

Case Study on Birla Sun Life

Born in March 2001. Birla Sun Life Insurance is a joint venture between Aditya Birla Group and Canada based Sun Life Insurance. With a Rs. 530 crore turnover last year, Birla Sun Life has 40 branches all over India, with seven more to come in the next year. The company’s growing pains.: The heart of any insurance company is the policy administration system and the challenge lay in the fact that the policy administration software ran on different platforms and supported different databases. Click here to read more…

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Tagged as aditya birla group, administration software, Administration System, Canada Insurance, Canada Life, case study, Crore, Databases, Growing Pains, Heart, India, Insurance, insurance company, joint venture, Platforms, Policy Administration, Sun Life Insurance, Turnover

by Bhumik | September 27, 2012

Redefining Logo : Aditya Birla Group

The Aditya Birla Group has recently unveiled a refreshed logo and brand architecture, that will be used across all its companies. Preeti Vyas, chairwoman of Vyas Giannetti Creative, said of the change, “It is in many ways a historic moment for us, as Aditya Birla Group has been our first and continuing client for over an decade. The initial branding and group architecture served the Group surpassingly, but to keep pace with its growing brand equity, it was of immense importance for VGC to be asked for an identity refresh.”

Stating that the brand refreshment is more a case of evolution, rather than reinvention, the new design language is inspired from the rays of the sun drawn from the original logo symbol. Click here to read more…

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Tagged as aditya birla group, Brand Architecture, Brand Equity, branding, Chairwoman, Decade, Design Language, evolution, Giannetti, Immense Importance, Logo, Pace, rays of the sun, Refreshment, Vgc, Vyas

by Bhumik | June 16, 2012

Case Study on Ultratech

UltraTech Concrete a subsidiary of Ultratech Cement one of the flagship brands of Aditya Birla Group is known for its impeccable quality, is today changing the face of India. The cement has not only built landmark projects like flyovers, bridges, dams, runways.but has also built everlasting trust in engineers, builders, contractors and individual house builders.Read more…

Case Study on Ultratech

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Tagged as aditya birla group, birla group, Bridges, case study, Case Study on Ultratech, Cement, Concrete, Dams, Flagship Brands, House Builders, Impeccable Quality, India, Landmark Projects, runways, Subsidiary

by Bhumik | June 14, 2012

Case Studies: Aditya Birla Financial Services

Leading Player in the Stock Market Expects to Enhance Customer Satisfaction and Efficiency with Operating System Upgrade

Aditya Birla Money Limited (ABML) is in stock and commodities broking in India. The company offers services, such as trading facility in equity segment and derivative segment on National Stock Exchange and Bombay Stock Exchange; trading facility in commodity segment, including bullion, oils, gaur seed, and other related items; depository participant services of NSDL and CDSL; and online bidding for IPO, as well as distribution of mutual fund. It has a distribution network of approximately 221 branches and 687 franchisee branches.

Case Studies: Aditya Birla Financial Services

ABML is part of Aditya Birla Financial Services Group (ABFSG), a financial power house that is in a range of businesses including Life Insurance, Fund Management, Security based lending, Distribution & Wealth Management, Insurance Broking and Private Equity.click here to read more…

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Tagged as aditya birla group, Bombay Stock Exchange, bullion, Cdsl, customer satisfaction, Depository Participant, Distribution & Wealth Management, distribution network, Exchange Trading, Financial Services Group, franchisee, fund management, gaur seed, including bullion, Insurance Broking, Insurance Fund, mutual fund, National Stock Exchange, Nsdl, Participant Services, Power House, Private Equity, Security based lending, Stock Market, Wealth Management

by admin | February 9, 2012

Case Study on Aditya Birla Group

The Aditya Birla Group is one of India’s largest business houses. A US $24 billion corporation with a market cap of US $31.5 billion this leading conglomerate has companies such as Grasim, Hindalco, Aditya Birla Nuvo (formerly Indian Rayon) and Ultra Tech Cement to name a few

The Aditya Birla Group is an Indian multinational conglomerate corporation headquartered in Mumbai, India.It operates in 33 countries with more than 133,000 employees worldwide. The group has diversified business interests and is dominant player in all the sectors in which it operates such as viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.