Once Google has just recently announced its direct access to the mobile handset market, the current consumer market started watching a fierce skirmish between leading computer companies Apple and Google. As reported by Bilton (2010), Apple and Google were on business harmony. But, the ‘competition rivalry‘ between the fourth and fifth most valuable US companies is sharpening since the friendship turned sour last year after a conflict regarding a conflict over Google’s voice application which was refused by Apple (The New York Times).
It is now a serious matter of market debate that Google’s decision to access mobile handset market with its ‘Nexus One‘ can be a ‘next one’ revolution in the consumer technology. This piece of research work presents a market analysis of Google’s Nexus One mobile handset with different tools like SWOT, PESTEL and five force analyses. This work focuses on the growth and expansion of Google’s new mobile brand, the competitive environment and its effect on the business and how can Google deal with opportunities and threats…click here to read ahead
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