According to the Bureau of Indian Standards there are 1,200 bottled water factories all over India (of which 600 are in one state — Tamil Nadu). Over 100 brands are vying for the Rs. 1,000-crore (Rs. 10 billion) bottled water market and are hard selling their products in every way possible — better margins to dealers, aggressive advertising, catchy taglines…. In such a scenario, The Strategist takes a look at how it all started — with Bisleri – and how Bisleri created a market out of pure water.
This is an SWOT Analysis report of one of the premium, recognized & trusted brand in the Indian bottled water market named BISLERI INTERNATIONAL PVT LTD. This is enjoying the huge share in the market both in bulk segment & in small packs…click here to refer the SWOT Analysis of Bisleri
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Of late, growing brands like Bailley are eating into their share … many shops which earlier kept Birleri were stocked with Bailley this summer.
True that!