Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study the perception of consumers regarding the success of Big Bazaar. The research titled ‘To study the consumer perception on the success of Big bazaar’ helps to understand the contributing elements which has won the hearts of consumers and led to the success if Big Bazaar stores. Big Bazaar..
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