The Global Marketing Index provides a monthly indicator of the state of the global marketing industry by tracking current conditions among a global panel of 1,225 members, comprising experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry.
The data for this report was collected from 7 through 18 January. Globally, the marketing budgets index registered growth in January (50.4), buoyed by improved confidence in the Americas, rising from 53.9 from 50.2 (a reading of 50 indicates no change, and a reading of over 60 indicates rapid growth). However, marketers in Asia-Pacific (48.1) and Europe (46.2) continue to cut budgets. Click here to read more…
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