Commenting on the thought behind the initiative, Mayank Shah, group product manager, Parle Products, said, “Parle-G is not just a biscuit, it is an ethos that we have all grown up with. It would be fair to say that Parle-G is the founding stone of the biscuit industry in India. With our new initiative we want to channel the relevance and reach of Parle-G to bring about a social awakening and empower the next generation of parents and kids. Our initiative aims to emphasise to young parents the urgency of developing ‘Geniuses’ in every field. During this initiative Parle-G will play a pivotal role in imparting information and assistance to parents and kids to drive this change.” Click here to read more…
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