Nokia is in a pickle. Its share value is down 80%, it left the Top 100 Most Valuable brands; the hearts and wallets of millions of customers are evidently open to Apple, Samsung and Google. According to Tom Long of BMO Capital Markets, its brand is worthless: “We see little hope for a turnaround from here even with a refined strategy.”
When more than 60% of the phones on the planet are Nokia-branded and you account for more than 30% of smartphones currently sold and you’re still flailing, you need a bigger cause than, “our entire focus is on creating and selling really cool phones.” That doesn’t cut it…click here to read ahead
- Powered by Article Dashboard small business web site design
- Powered by Article Dashboard arts & crafts
- powered by myBB arts and
- powered by myBB craft supplies
- powered by myBB arts and craft
- Powered by Article Dashboard art for the deaf
- powered by myBB cool science experiments
- Powered by Article Dashboard arts and craft
- Powered by Article Dashboard awesome science fair experiments
- Powered by Article Dashboard planets
Related Case Studies:
- Case Study: Nokia Lumia 800 The Nokia Lumia 800 removed the need for laptops, providing...
- 7 Steps to Building a Business Using LinkedIn “If you can’t make money on LinkedIn, you’re deaf, dumb...
- IIM: A Brand Too Strong To Be Diluted Read this recent interview by IIM Kozikode’s director Debashis Chatterjee...
- Case Study : Protecting Your Brand With Trademarks Nowadays, integrated communication needs to be viewed from a global...
- How to Build a Personal Brand With everyone and their mother trying to make a name...