Indian premier league operating model – case study
The case examines the operating model of Indian Premier League (IPL), a club based format of cricket, conceptualized in 2007 by the Board of Control for Cricket in India (BCCI). The operating model of IPL was based on eight teams representing eight major cities of India. The BCCI invited bids from franchises for owning these teams. The franchises had to pay the franchise fee to BCCI over a few years period after which franchises became the owner of the team for ever. After bidding from franchises, bidding for players was also conducted.
The BCCI sold the broadcasting rights to a consortium of SET and WSG for a period of ten years. The brand IPL was promoted by the BCCI as well as the broadcasters where as individual franchises promoted their teams separately.
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