Fender Musical Instruments Corporation (“Fender”) is a leading manufacturer of stringed instruments, including electric, acoustic, and bass guitars, as well as guitar amplifi ers. Since the founding of its predecessor company in 1946 by “Leo” Fender, Fender has built a reputation for producing some of the world’s best-sounding and best-playing electric guitars. Fender’s STRATOCASTER® and TELECASTER® guitar models have become rock-and-roll icons as the instruments of choice for such legendary guitarists as Jimi Hendrix, Eric Clapton, and David Gilmour.
For much of its history, Fender produced guitars by hand, and the company continues to operate a Custom Shop, where artisans still handcraft customordered guitars. As the company has grown, however, it has integrated design and manufacturing technologies into its traditional processes and methods to achieve greater consistency and efficiency, and to keep pace with a continuously expanding market. Click here to read more…
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