A diamond may be forever, as De Beers’ famous advertising slogan contends, but is the same true of a business model? That was the question facing Gareth Penny, managing director of De Beers, in the late 19’90s, when the famed diamond cartel found itself beset by a series of events that ultimately forced it to examine and then retool its business strategy. Read more…
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- de beers
- debeers
- de beers strategy case study
- de beers diamonds
- de beers multifaceted strategy shift
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- diamonds background
- de beers’ multifaceted advertising plan
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