Discount retailing became a major international industry with the triumph of global capitalism at the end of the 20th century. This case will illustrate that researching and implementing effective cross-cultural communication strategies is critical for global success.
Organizations must understand how national culture impacts corporate values and adapt constituent communications appropriately. When leadership can understand their international constituents and constituents can understand their parent company, cultural gaps diminish. This is a win-win situation for all parties. The bottom line: good communication means good business. Click here to read more…
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