Bluetooth is a high-speed, low-power microwave wireless link technology, designed to connect phones, laptops, PDAs and other portable equipment together with little or no work by the user.
Automatic communication between various devices within a small area in a house or an office makes it possible to provide unique and innovative services to a professional worker or a small group of workers using portable devices. Bluetooth technology has this potential and is coming along fast and quick. It will replace clumsy wires, make information transfer automatic without synchronization cradles and introduce many new applications. Technology visionaries hope that it will do what infra red could not do over the past six years.
With increasing logistics and labor costs threatening to seriously impact profit margins, the company’s supply chain sectors in North America saw a need for improved material management to meet rising demands for order accuracy while increasing productivity and reducing costs.
The major challenges they faced were overhead control issues such as inaccurate inventory counts, shipping errors, receiving errors, and a need to improve delivery speeds. Analysis concluded that improvements would best be achieved by substituting technology for potentially error-prone human activities such as receiving, putaway, picking, shipping and inventory counting. Click here to read more…
Business Need: The customer required a solution to enable remote monitoring of performance of their hybrid bus. The bus also required a infotainment solution that would provide real time information on the games activities during travel for the athletes travelling on the bus. Click here to read more…
Challenge : To supply consistent high-speed Internet access to 220 rooms within a 31-story concrete building without disrupting the hotel guest experience. The high-rise hotel pictured above is a landmark building located in the heart of downtown Vancouver, Canada. The Hotel advertises a Lobby, Bistro, Lounge, Nightclub, and Fitness center. Meetings and special events are regularly held in the Penthouse Summit facility which provides full service catering and meeting planning. Click here to read more…
Cell phones and wireless communications are ubiquitous, and people expect to be able to use their cell phones wherever they work and congregate. Large organizations heavily rely on cellular and other wireless communications in their day-to-day communications, as well as for emergency communications.
As most of us know, these devices use radio frequency (RF) technology to send and receive the communications signals. RF signals can penetrate some materials, such as glass, but are not able to penetrate through thick materials, such as poured concrete and metal the materials used in constructing most buildings. The result is that many large buildings are obstructions that prevent cellular and radio signals from getting to the people working in the buildings.
TCS is providing solutions that solve these problems in buildings. These solutions bring the cellular and radio signals from outside and distribute them throughout the building so there is no loss of communications using cellular and radio devices within the building. Click here to read more…
Mobile advertising is one of the most exciting new frontiers in interactive advertising in the US. As the Internet is reinvented on mobile devices—smaller, more personal and personalized, ubiquitously accessible—established forms of interactive advertising will also evolve as they migrate from PCs to mobile devices. This document offers advertisers and agencies a guide to this emerging platform in the US. Mobile advertising opportunities span a broad range from search to messaging to in-game placements. This first IAB Mobile Platform Status Report will focus on mobile display advertising, examining this dynamic market as it stands during the summer of 2008. It illustrates mobile advertising considerations and outlines advertising opportunities for mobile devices, from the perspective of established interactive advertising on the Web. It will focus on the following questions:
• WHAT IS MOBILE ADVERTISING? Understand the mobile landscape, who is using mobile applications, and the key mobile interactive advertising opportunities that exist today.
• WHAT DOES THE ECOSYSTEM LOOK LIKE? Learn about the chain of intermediaries that connect advertisers with consumers, and how it is similar to, and different from, the PC-based Web.
• HOW CAN MARKETERS REACH THE MOBILE CONSUMER? Differentiate the technical and market factors of mobile advertising to identify the best opportunities for different brands and campaign goals.
• WHAT DOES THE FUTURE HOLD? Identify key trends on this evolving platform, with an eye to how mobile advertising opportunities will expand over the next five years…click here for more
This report evaluates and analyses the 3G market, investigating the financial and industrial implications surrounding the 3G market.
Five companies paid over £22bn ($35bn) between them for licences to operate the heralded 3G third-generation mobile phone services in the UK. The four main players in Europe – Deutsche Telekom, Vodafone, Telefonica and France Telecom, as well as their strategic partners are using their colossal, cross-border market power to force their suppliers to cut prices. Read more….
Mobile advertising is a form of advertising thriugh mobile (wireless) phones or other mobile devices. It is basically a subset of mobile marketing. Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally…click here for the case studies