Category Archives: Strategic Sourcing

Strategic Sourcing

by | May 24, 2013

Case Study on Interpretation Building and Marketing Strategy Formulation: Market-Oriented Ethnography

Study about Interpretation Building and Marketing Strategy Formulation: Market-Oriented Ethnography

We address the general question of how ethnographic interpretations of the consumption behavior of market segments can be developed and how they can be useful in formulating marketing strategy. The term market-oriented ethnography refers to an ethnographic focus on the behavior of people constituting a market for a product or service. We propose a systematic process for building market-oriented ethnographic interpretation and then describe how these interpretations are useful in formulating marketing strategy. Our premise is that studying and interpreting the subjective experiences of the market segments served by specific marketing programs is a useful step in establishing enduring.

Case study on Market-Oriented Ethnography

In the first section, we emphasize the contributions of each of two central types of data collection to building market-oriented ethnographic interpretation. In the second, we explain the process of constructing a sound ethnographic interpretation from multiple data sources. These sections can be read from two perspectives: They provide direction to those conducting market-oriented ethnography, and they provide guidance to those evaluating such work. In the last section, we link the process of constructing ethnographic interpretation to that of marketing strategy formulation by discussing four strategic purposes for which market-oriented ethnography is particularly useful. Keep reading…

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by | May 24, 2013

Case Study on Strategic Orientation and Firm Performance in an Artistic Environment

Study about Strategic Orientation and Firm Performance in an Artistic Environment

Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to “ignore your customer” when developing new products. Building on the market orientation research stream.

Case Study on Strategic Orientation

The authors examine the impact of three alternative strategic orientations—customer orientation, competitor orientation, and product orientation—on a variety of subjective and objective measures of performance in the nonprofit professional theater industry, which is marked by high rates of artistic innovation and largely unpredictable customer preferences. The results indicate that the association between strategic orientation and performance varies depending on the type of performance measure used. However, the most unambiguous result is that a customer orientation e xhibits a negative association with subscriber ticket sales, total income, and net surplus/deficit. Keep reading…

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by | May 21, 2013

Case Study in Effective Brand Strategies

It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if Facebook is something that they can really leverage.

I know we’re all looking to the future and trying to spy what brand is doing what next, but I think in this case, we can learn by studying what strategies have been executed successfully and what the main focus was in them.

Case Study in Effective Brand Strategies

General Goals of Facebook Fan Pages & Applications:

To gain new fans
To retain old fans
Understand demographic of fans through insights
Build community for fans to engage with the brand
Include content that links to main brand site to track referrals
Offer unique content (videos/images/posts) to engage with fans
Offer deals/discounts/specials where applicable
Give the brand a voice

But most of all: the brand needs to bring uniqueness with their page. Whether that be something in the design, user interface, or message. To know more about this Facebook Brand Strategies

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by | May 21, 2013

Case Study in Strategy for Improved Oil Recovery

Study about Strategy for Improved Oil Recovery

Introduction:~ The WesternGeco Q-Marine* survey over the Magnus field addressed the key business drivers for BP in the North Sea: increasing near- and long-term cash flow from existing assets and prolonging viable field life.  The Magnus field is located 160 km northeast of the Shetland Islands and has been producing since 1983. The reservoir comprises Upper Jurassic sandstones at a depth of approximately 3 km and contains an estimated 1.65 Bbbl of oil, with 795 Mbbl (48%) considered recoverable. The Q-Marine survey was undertaken as part of an improved oil recovery (IOR) project that involves importing gas from the fields located West of Shetland.

Case Study on Improved Oil Recovery

The Magnus IOR project is expected to increase recoverable reserves and extend field life by several years. It will also help to reduce gas flaring West of Shetland and at the Sullom Voe terminal. BP’s immediate objectives for the Q-Marine survey over Magnus were to test the improved acquisition potential  of Q-Technology, obtain enhanced vertical and lateral resol ution images of the reservoir, and produce a baseline 4D survey. keep reading…

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by | May 18, 2013

A Study on A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts

A Study about A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts

Abstract:~ With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and strategic marketing initiative. Data for the study were gathered from a survey of chief executives from credit unions in the U.S. The results of the study are mixed.

Case Study on Marketing Strategy Concepts

In particular, the findings suggest that despite the perceptions of management, it is the less aggressive and less costly approaches to market orientation and marketing strategy that actually pay off in terms of objectively measured ROA. The pattern that emerges seems to suggest that if the goal is overall firm profitability as measured by ROA, then the recommendation may be to focus on more conservative strategies combined with lower levels of market orientation. Additionally, the total number of strategic alignments is also relevant to profit performance. It was shown that companies with a higher number of recommended “fits” between market orientation and their marketing strategies achieved a larger ROA. Keep reading…

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by | May 17, 2013

A Case Study for Strategic Marketing Planning for Airport Managers

A Study on Strategic Marketing Planning for Airport Managers

Abstract: Marketing planning in an airport as with other organizations is all about selecting appropriate target groups and formulating a marketing mix to achieve marketing objectives and financial targets. However, the factors which need to be considered in the dynamic and ever changing airport industry means that airport marketing planning is more than just applying general theory to practice. Therefore, this paper considers the unique case of airports and goes through the modern day planning process using the example of King County International Airport. It starts by considering the mission, value and vision statements to establish where the airport wants to be and looks at the strengths, weaknesses, opportunities, and threats (SWOT) to assess where the airport is now. This leads to an evaluation of the marketing strategies which should be adopted.

Case Study on Strategic Marketing Planning

Introduction: Marketing planning case studies help airport managers prepare for real-world problems, situations and crises by providing an approximation of various marketing environments. Thus, through the examination of specific marketing cases, airport managers are given the opportunity to work issues through the trials, tribulations, experiences, and research findings of other marketing professionals. An obvious advantage to this mode of marketing planning is that it allows airport managers the exposure to settings and contexts that they might not otherwise experience. One way to study airport marketing issues is through the use of strategic marketing planning case studies. Strategic marketing planning is a process of developing a map or route an airport will follow which identifies what products are to be provided to which customers, where they will be provided, and at what price. Based on the vision and mission statements, an airport strategic marketing planning summarizes the basic operational tasks, goals, objectives, strategies, and tactics for the airport organization. Keep reading…

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by | May 13, 2013

A Study on Offshore Evasion Strategy 2013 and Beyond

A Study about Offshore Evasion Strategy 2013 and Beyond

Executive Summary: Taxpayers are free to spend, save and invest their money wherever they want, but we expect them to tell us about taxable income, gains and assets and pay any tax due. Most individuals and businesses are honest and do pay what they owe, when it is due. But a small minority tries to evade their tax by hiding money and assets offshore, depriving the country of revenues and imposing a greater burden of tax onto the honest majority. That is why HMRC is stepping up our campaign against offshore evasion with a new strategy that involves stronger action, both at home and internationally.

Case Study on Offshore Evasion Strategy

International leadership: The Government is working with the international community to pursue offshore evasion. The UK is a key player in multilateral initiatives such as the G8, G20 and OECD and is signing bilateral agreements with individual countries to tackle offshore tax evasion. These include the Liechtenstein Disclosure Facility, UK-Swiss Agreement on Tax Cooperation and a groundbreaking agreement signed between the UK and the United States of America (USA) last year1allowing for automatic reporting of information and setting a new standard in international tax transparency. The Government has already reached similar agreements with the Isle of Man, Guernsey and Jersey, and is providing disclosure facilities to address historic tax evasion by UK taxpayers. Keep reading…

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by | May 13, 2013

A Case Studies on Responsible Investment in Passive Management Strategies

A Case Studies about Responsible Investment in Passive Management Strategies

Passive management is an important strategy for many investors. It is defined by the PRI (in its Reporting & Assessment survey) as an investment strategy that aims to replicate broad capital market benchmarks (for this reason passively managed funds are also referred to as indexed or tracker funds). There are many funds within the PRI signatory body that have large indexed holdings and find the Principles consistent with their fiduciary duty and goals of delivering long term returns to their clients. The PRI Report on Progress 2010 found that approximately 17% of signatories’ total assets were held passively in 2009, and that each investor signatory typically holds passive funds (based on their median value) worth US$ 1.9 bn, up 31% from the previous year.

Case Study on Passive Management Strategies

This publication has been created to help clarify how signatories can implement the relevant Principles in this important part of their portfolios. Through a brief overview and a series of case studies, this report takes a snapshot of how responsible investment within passive management is currently interpreted. It also provides some initial ideas for how investors can develop their own approaches to this challenge. keep reading…

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by | May 9, 2013

A Case Study on NICP Sector Assessment and and Strategy

A Case Study about NICP Sector Assessment and and Strategy

Executive Summary: Global trade in natural ingredients has increased dramatically in the past ten years with trade in herbal medicines for example is estimated at  10 billion annually and is growing in excess of 10% per year. These developments on the global front are an opportunity that Uganda could harness based on the rich biodiversity and the ongoing interest by the private, public and civil society as witnessed in the diverse ongoing initiatives. The natural ingredients sector is one of the least known and yet most active enterprises as reported in the National Pre-assessment Study 2003 by UEPB and UNCTAD. A further assessment is made of the sector at two levels, sector level and enterprise level, to highlight the key actors and issues influencing the trade in natural ingredients in Uganda.

Case Study on Sector Assessment

Sector Overview: A multiplicity of actors is active in the sector including the public and private sector, development partners, and NGOs (community based, local and international). A number of initiatives are on going that directly support or compliment the trade in natural ingredients. Government and Development partners are involved in research and development, development financing, laboratory services, conservation and the enterprise support through programme and project approaches. It is however observed that the players in the sector act in oblivion of the existence of the others, and therefore no networks or coordination mechanisms are registered in the sector. In regard to current policy frameworks, none explicitly supports the development of the natural ingredients but rather the sector is accommodated within the general development frameworks such as the Plan for Modernisation of Agriculture (PMA) and Poverty Eradication Action Plan (PEAP) policy that emphasise commercialisation of agriculture and the sustainable use of natural resources for poverty alleviation. Keep reading…

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by | May 9, 2013

A Study on National Export Strategy – Gender Dimension

A Study about National Export Strategy – Gender Dimension

The issues of gender and women’s empowerment are receiving increasing attention internationally. Globally, gender equality is increasingly recognized as a key economic growth and competitiveness factor. The Millennium Development Goals (MDGs), in particular MDG 3 (reduce gender disparity in education, in access to and control of productive resources) provide a solid pillar on which to rally calls for gender empowerment.

Case Study on National Export Strategy

Although there is limited disaggregated data by gender in economic activity and business operations in Uganda, it is generally acknowledged that women’s share in the ownership and control of productive resources is far less than men’s. Engendering of the NES, therefore, is a step in the direction of making exports work for the good of all; men and women alike. Some work needs to be done to put this goal into context relevant to gender issues and concerns of national plans such as the NES and to mobilize relevant stakeholders to ensure that the role of exports in development covers all sectors of the society. Keep reading…

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