Category Archives: Consumer Behaviour

Case Studies on Consumer Behaviour

Case Study on Cognitive vs Behavioral Measures

A Study about Cognitive vs Behavioral Measures

Using survey data, various measures of self-control, based respectively on cognitive and behavioral indicators, are compared in their ability to predict eight measures of crime/deviance. The results show that either type of measure produces supportive evidence for the theory, and the behavioral measures provide no better prediction than do the cognitive measures. Unlike cognitive type indicators, and contrary to the implications of the theory, different types of crime-analogous, imprudent behaviors are not highly interrelated, making it difficult to develop reliable behavioral measures. These results suggest that general support for self-control theory would likely not be any greater if all researchers had used behaviorally based measures, as recommended by the authors of the theory. Improving the level of prediction to the point where selfcontrol could claim to be the master variable, as envisioned by its proponents, does not seem to rest on a shift to behaviorally based measures. Instead, improvements in the theory itself, particularly the incorporation of contingencies, appears to offer more promise.

Case Study on Behavioral Measures

The net outcome should be a strong negative relationship between selfcontrol and criminal/deviant behavior (low self-control, high misbehavior; high self-control, low misbehavior). This relationship is theorized to be nondeterministic in the sense that low self-control does not always produce crime and many conditions may potentially affect whether it does or not. Nevertheless, the theorists contend that variables popular among sociologists, such as morality, strain, peer influences, social bonds, cultural elements, or social disadvantages actually have little influence. In effect, selfcontrol is said to predate and supercede most other conditions that have traditionally been thought to affect post-childhood misbehavior. Keep reading…

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A Case Study on Misrepresentation

A Study about Misrepresentation

Introduction:~ When the local building department turned down the request for a new structure, the buyer was shocked, disappointed, dismayed, alarmed, angry, and looking for someone to take responsibility for his decision to buy. It takes no imagination at all to be able to guess who the ‘fall guy’ was to be. It was the agent who had been so confident that the buyer could do as he pleased with his own property. However, under the property ran sewer lines, water lines, gas lines and utility lines that would be covered by the new cement slab for the garage! To move them would cause an expense so great that, to the buyer, the perfect property was now worthless.

Case Study on Misrepresentation

Today’s Average Consumer:~ It has been said by some, “You’re not in real estate until you have been sued!” If you believe that, you clearly recognize that real estate is a risky business. If you have ever been sued, you’ll agree that it is a most unpleasant experience. It is timeconsuming, expensive, and emotional. It affects relationships, and can have ill effects on your reputation and career. What the above statement implies, but doesn’t say is, “At some point you will make a mistake that may cause someone harm.” In other words, at some time you will fail to meet the expectations of someone you are dealing with. Generally speaking, disagreements won’t arise unless an expectation is not met. Most litigation claims arise out of misunderstandings of relationships and property condition. Keep reading…

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Filed under Advertising, Assorted, Consumer Behaviour, Legal Cases, Marketing

A Case Study on Changing Behaviours: Opening a new conversation with the citizen

A Case Study about Changing Behaviours: Opening a new conversation with the citizen

Executive Summary: Local government is facing twin challenges – to renew public services and their relationship with citizens, and to manage grant reductions of 28 percent. It is clear that the state and the citizen will have to engage in radically new conversations in the years to come.But there remains little evidence of how these two challenges can be tackled simultaneously. Behaviour change approaches – popularized by Thaler and Sunstein’s recent book Nudge – offer a crucial means to pursue these goals. As this research paper will show, the argument is not about whether or not the state should try and change the way citizens behave.

Case Study on Changing Behaviours
Behaviour change approaches have become a key part of the debate. Academics and innovators have established the philosophical, political and theoretical underpinnings of behavioural economics, social conditions and network theory. Councils are uniquely-placed to lead on behaviour change approaches. New markets in healthcare and education should see councils adopt a radically different type of leadership in their area, where they understand and shape citizen preferences. As NLGN has argued recently, this is likely to see councils move to evolve new models of community leadership. Keep reading…

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A Study on Executive Compensation and Its Effects on Consumer Behavior and Brand Loyalty

Study about Executive Compensation and Its Effects on Consumer Behavior and Brand Loyalty

Introduction: Executive Compensation is how many top executives of large corporations and management firms receive pay. Most compensation packages are a mix of base salary, cash bonuses, stock shares and stock options. Other benefits that are included in the executive compensation packages are club memberships, security guards and use of the corporate jet for personal travel.

Case Study on Consumer Behavior and Brand Loyalty

This paper will discuss several important factors that influence Executive Compensation and will try to seek to understand how compensation packages are planned and executed in today’s corporate environment. This paper will search for alternatives in executive compensation that are mutually beneficial to both the executive and the company. Keep reading…

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Filed under Brand Loyalty, Branding, Consumer Behaviour, Marketing

Case Study on Tourist Satisfaction and Intention to Revisit Sun Moon Lake

Case Study about Tourist Satisfaction and Intention to Revisit Sun Moon Lake

Abstract: This study investigates tourist satisfaction and intention to revisit Sun Moon Lake, a popular tourist site in central Taiwan. A total of 420 questionnaires (302 valid returned questionnaires) were distributed to tourists at Sun Moon Lake. Confirmatory analyses were followed by t-test, one-way ANOVA analysis, and canonical correlation. Findings show that (1) Chinese and Taiwanese tourists have different levels and areas of satisfaction with Sun Moon Lake, where Chinese tourists present higher satisfaction with Hotel Service and Shopping Prices than Taiwanese; (2) tourists below the age of 20 present higher intention to return than tourists 21~35; and (3) tourist satisfaction affects the intention to revisit Sun Moon Lake.

Case study on Tourist Satisfaction

Research Motivations: Sun Moon Lake, a Japanese-era reservoir located in Nantou County in central Taiwan, is surrounded by lovely mountain scenery that appeals to both local and foreign tourists. It is widely considered one of Taiwan’s premiere vacation spots, regularly promoted in government tourism advertizing. Because of Sun Moon Lake’s importance in government tourism planning, as well as its appeal to a broad section of foreign and domestic tourists, investigation of the perceptions of tourists toward their experiences at Sun Moon Lake is a necessary basis for planning and delivering tourism products and services for the area. Keep reading..

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A Case Study on Consumer Ethnocentrism

Case Study about Consumer Ethnocentrism

Abstract: Country of origin is an important construct in consumer decision making relative to purchasing foreign or domestic products or services. Consumer ethnocentrism has been shown to be an important determinant in purchasing foreign versus domestic products. The CETSCALE used to measure consumer ethnocentrism was introduced in the U.S. by Shimp and Sharma (1987). Given the importance of country of origin to international marketers, the role of consumer ethnocentrism in decision making has been studied in many countries in order to understand their consumer attitudes toward purchasing foreign products or services. However, the measurement properties of CETSCALE have been evaluated in only a limited number of countries with mixed results.

Case Study on Consumer Ethnocentrism

Introduction: International consumer marketing scholars and managers have stressed the role of globalization in the world economy and its effect on consumer decision making (Saeed, 1994). In the era of globalization, consumers have the choice among products from different national origins. These global consumers do not evaluate products based only on variables such as quality and price but also take into account a variable such as country of origin (COO) (Suh and Kwon, 2002). When consumers are not familiar with the product, they tend to rely on country of origin as a cue to indicate the quality of the product(Johansson et al., 1985). However, sometimes consumers might be convinced of the high quality of a product and still not buy it due to their own ethnocentrism. Keep reading…

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A Case Study for Customer Input For a Successful Product

A Case Study about Customer Input For a Successful Product

Abstract: Both agile development and User Centered Design stress collaboration between customers and product teams, but getting these methodologies to work well together is not easy. This paper describes one company’s efforts to merge these processes by creating interconnected parallel design and development tracks. The benefits of this approach are demonstrated by showing how, when and why customer input was incorporated during the release of a successful software product.

Case Study on Customer Input

Background: Alias is the world’s leading provider of 3D software for design, game creation, and graphical special effects for film and television. Our flagship products are highly specialized software like AutoStudio, which is used to design cars, and Maya, which is an animation package used in film and games. Alias software has been used in almost every film nominated by the Academy of Motion Picture Arts and Sciences in the categories of Best Visual Effects and Best Animated Feature Films, since their inception. keep reading…

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Case Study on Customer Service Strategies for the Insurance Industry

The mature insurance industry comprised of accident and health insurance, property and casualty insurance, and life insurance and annuities is faced with slow growth and consolidation. Price competition is accelerating as customers turn to Internet data aggregators to shop for the best deal on many types of insurance.


In addition, while the insurance business and the needs of policy holders and distributors are rapidly changing, many insurance companies can’t keep up because they are unable to differentiate their business, reach customers likely to respond to new sales opportunities or make the most of their valued staff. Insurers that define and implement solutions to these challenges are those that will successfully compete and thrive into the future. Click here to read more…

Case Study on Customer Service Strategies for the Insurance Industry

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A Case Study on Customer Satisfaction

A Case Study about Customer Satisfaction: Harmony Printing

Harmony Printing, a Toronto-based commercial printing company that provides cross-media print services including design, prepress and offset, was looking to expand its digital business — which it recognized as a growing market.



Case Study on Customer Satisfaction

The company’s prepress and traditional press operators are highly qualified, with training, experience and knowledge of procedures to solve equipment and colour problems. But when the company expanded its service offerings to include digital printing, new processes and additional operator training was required to ensure the high level of quality that customers had come to expect from Harmony.

Click here to read more on Customer Satisfaction


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Case Study: Leasing vs. Purchasing

Case Study: Leasing vs. Purchasing

Using This Comparison: This “leasing versus Purchasing” comparison is an educational tool to make general comparisons of these two methods of obtaining a vehicle. It is not an advertisement for and does not describe a particular lease or loan. It does not include all of the terms of a lease or a loan. In many places, the identified costs do not include all fees and taxes.

leasing vs purchasing

There are many factors to consider when you’re acquiring equipment, buildings or automobiles. And one of the primary ones is, should you lease or should you buy? Both options have advantages and disadvantages based on your particular business situation.

read more Leasing vs. Purchasing

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