Among the most dreaded situation for any food brand, an outbreak of food poisoning ranks pretty high. For Snow Brand, Japan’s premier dairy foods company, 2000 was the year when that nightmare came true, in the most disastrous way. Read to know what went wrong…
Category Archives: Brand Failure
Snow Brand milk products Poisoning a brand
Filed under Brand Failure, Brand Management, Free Cases, Marketing
Public Relations Failure : Exxon
Many companies and organizations have had to deal with a crisis during their history. Only a very
few, however, come to represent corporate incompetence and irresponsibility through one critical event. Oil company Exxon is among them…click here to read the case
Filed under Brand Failure, Marketing
10 Worst Brand Blunders of 2010
Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.
There are numerous examples of brand blunders in the marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. Urban legends about brand blunders are popular, because they use familiar urban legend motifs such as the incompetent corporation or the ignorant foreigner. Often the reality is far less dramatic, and the stories, which are even retold in marketing textbooks, are rarely backed up by researched data about sales. Read more….
brand blunders case study
Filed under Articles, Brand Failure, Branding, Featured Cases, Marketing
Technology Failure: IBM Linux grafitti
The company took part in an event called the Cow Parade in which cows were decorated according to different themes. Yahoo!’s ‘udderly moovelous’ (as it put it in a press release) pair of purple plastic cows were installed with an Internet facility that enabled members of the New York crowd to send ‘moomail’ messages to each other. Although this tactic was undeniably ‘out there’, it succeeded because it was relevant to the service it was promoting. Read More…
- Powered by Article Dashboard international business machines
- powered by myBB white boys toys
- powered by SMF meteorology history
- powered by SMF industry type
- Powered by Article Dashboard ibm computer part
- powered by SMF space toy
- Powered by Article Dashboard true value hardware
- powered by SMF medical toys for children
- powered by myBB more accurate demand forecasting
- powered by vBulletin white boys toys
Filed under Advertising, Brand Failure, Marketing
Rebranding Failure : BT Cellnet to O2
In September 2001, UK mobile phone operator BT Cellnet announced it was getting rid of its brand name in favour of a new international identity. The decision followed a continuing drop in its market share of call revenues. Furthermore, BT Cellnet’s arch-rival Orange (often admired for its brand name) increased its revenues and knocked BT Cellnet into third place, behind both Orange and Vodafone. Cellnet’s first parent company, British Telecom, had sold off its mobile operation and the new owners felt no reason to stick with the struggling identity…click here to read ahead
- powered by SMF identity
- powered by SMF shoe company
- powered by SMF company slogans
- powered by SMF entertainment and insurance and las vegas
- powered by SMF a shoe
- powered by SMF vegas entertainment september
- powered by SMF mathematics college
- Powered by Article Dashboard support shoes
- Powered by Article Dashboard find family coat of arms
- powered by myBB berklee college of music
Filed under Brand Failure, Marketing
Idea Failure : Hot Wheels Computers
A computer aimed specifically at children may seem like a good idea. Patriot Computers certainly thought so, which is why they came up with the Hot Wheels PC in 1999. These computers, which came with Intel chips and Windows 98 software, were targeted primarily at the boys’ market and the hardware was decorated with racing car imagery including the Hot Wheels flame logo. In addition, Patriot Computers had made a deal with Mattel to produce a Barbie computer aimed at girls. The boys’ computer was blue, the girls’ was pink with a flowery pattern. Both products flopped. One of the reasons, according to analysts, was the crude attempt at gender marketing. Pamela Haag, director of research at the American Association of University Women’s Educational Foundation, told the Wall Street Journal that this type of marketing was ‘very out of step with what adult men and women are doing, and therefore with what children want – it really is anachronistic.’…click here to read ahead
- powered by SMF computer technology
- Powered by Article Dashboard computers for sale
- Powered by Article Dashboard articles on technology in education
- Powered by Article Dashboard european children toys
- powered by myBB best brand computer
- powered by SMF first computer invented
- powered by SMF florida health
- powered by SMF mens health
- powered by SMF safe toys
- powered by SMF european children toys
Filed under Brand Failure, Marketing
Technical Failure : Dell Web PC
In late 1999, computer manufacturer Dell launched the Web PC. The computer was small (a mere ten inches in height) and came in five different colours. The aim of the computer was to simplify the experience of surfing the Internet, while at the same time being attractive. ‘The quality of the customer’s experience will be the defining source of loyalty in the Internet era,’ Michael Dell told the press at the time. ‘The Web PC is breaking new ground for our industry as we take our one-on-one relationships with customers to a new level of helpfulness.’…click here to read ahead
Filed under Brand Failure, Marketing
Extension failure: Miller Breweries
In the 1970s Miller Brewing Company faced something of an image problem. For years it had been positioning its core brand, Miller High Life, as ‘the champagne of beers’. Jazz musicians had been used in advertising campaigns to endorse the beer and to consolidate its sophisticated image, but the results were increasingly disappointing…. click to read more
Filed under Brand Failure, Marketing
Rebranding Failure: Consignia
When the UK state-owned Post Office Group decided to change its brand identity, a new name was the first on the shopping list. The reason for the brand makeover was partly to do with the fact that the 300-year-old Post Office Group was no longer simply a mail-only organization. It had logistics and customer call centre operations, and was planning a number of acquisitions abroad. There was also growing public confusion about what the purpose of the organization’s three arms – post offices, Parcel Force, Royal Mail – actually was. ‘We were researching hard into what this organization called the Post Office was facing,’ explained Keith Wells to BBC Online. Wells was from Dragon Brands, the brand consultancy that helped to repackage the organization. ‘What we needed was something that could help pull all the bits together.’ Read more …
Filed under Brand Failure, Marketing
Case Study on Nike Failure in Demand Forecasting
Abstract: The caselet provides an overview of Nike as a company and how it grew up to be one of the premier footwear manufacturers of the world. It focuses on how the company failed to properly select a correct demand projection model. The problems that arose out of this failure to implement the new technique are also discussed in detail. Finally, the caselet presents the remedial measures taken by Nike. Issues: » The importance of accurate demand forecasting to streamline inventory management
» Selecting an appropriate demand projection model
» Factors that must be kept in mind while implementing new modernized forecasting software
Click here to Find how Nike Fail
Filed under Brand Failure, Economics