Category Archives: Brand Equity

Brand Equity

by | January 24, 2013

Free Advertising is The Future

Indian Online Classifieds Market

The Online and Offline Classifieds Market in India has been growing consistently and has huge potential to grow in the near future, especially the online segment which is growing at a faster pace. OLX.in holds strong and wide market presence in online classifieds in India. 2012 saw positive trends for online classifieds in India. The online classifieds market was valued at INR 10.3 bn in 2010 while offline classifieds accounted for INR 12.4 bn. Increasing internet penetration and growth in online advertising will help the online segment to grow further and outperform offline classifieds by 2012.

OLX.in : A clear winner

Currently OLX is used in over 105 countries in 40 languages. The company was founded in March 2006 and is privately held. OLX is the next generation of free online classifieds. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside. OLX basically works on a marketplace through which a free classifieds model provides a large opportunity globally. Lot of people confuse OLX.in with an ecommerce website, which they are actually not. They connect individuals to individuals with a focus on individual listing and an objective to allow disintermediation and help individuals sell, buy, rent etc. with other individuals. This focus has helped them not only to rise as clear winner amongst the competition but also be one of the fastest and effective places to sell your products globally, regardless of the buyer’s location.

Few of the many distinguished features which are offered by OLX.in are -
• Easily design rich ads with pictures.
• Control your selling, buying, and community activity in My OLX
• Display your ads on your social networking profile (Facebook, Myspace, …)
• Access the site from your mobile phone
• View OLX in your local language

Advertising and Marketing Strategy

OLX has been tremendously successful in getting a connect with the Indian masses through its excellent advertising and marketing strategy. Since the very start the advertising campaign revolved around ‘Inclusivity’ and showed people of different age groups taking the advantage of this online classified platform. In the above ad campaign you can see two boys are on a plan to sell their desktop pc, but the father disagrees initially. When the boys reveal that they are selling it in Olx at an offer price of Rs. 7000/- the father quickly changes his view and allows them to sell it. The latest in the series is one which shows how this platform helps in connecting people of different sects and then having a successful deal for a rented house.

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Filed under Advertising, Brand Equity, Computers and IT, Marketing, Technology

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by | January 21, 2013

Case Study for Customer Based Brand Equity (CBBE)

Brand Salience: Created in France, L’Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L’Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the ‘because you’re worth it’ philosophy…



Case Study for Customer Based Brand Equity (CBBE)


Brand Performance: Branding Strategy of L’Oreal has enabled the company to spread its’ business not only in Europe but also in Asia and Latin America. In the year 2005, the Brand L’Oreal was ranked first among all the cosmetics companies of the world. L’Oreal Branding Strategy has achieved success throughout the world. Over the years, the company is successfully producing and selling different cosmetic products, haircare and skincare products in almost 150 countries of the world…
Read more for Customer Based Brand Equity (CBBE)


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by | December 14, 2012

Case Study for Green Monkey

Naming the brand – The goal was mainstream adoption, so we decided the name had to be in English. From a series of questionnaires sent to 50+ people about their associations with yoga and to test names, we chose Green Monkey. It came from creative word combining. From our research, we knew that Green is the color and Monkey is the animal most associated with yoga. It was unique and clever, but it had several qualities that made it the winner:…
Discover more for Green Monkey Brand



Case Study for Green Monkey


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Filed under Assorted, Brand Equity, Brand Identity, Branding, Industry Specific Cases, Marketing

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by | November 10, 2012

9 Ways To Improve Your B2b Brand Story With Emotional Branding:A Case Study

B2B is rarely considered sexy or even exciting, yet for B2B buyers, great solutions radically improve their day-to-day working environments and hold the potential to make or break their businesses. Why, then, shouldn’t it be possible to create a strong emotional connection with your buyers through B2B marketing and communication? After all, your services or equipment is part and parcel of their professional aspirations, challenges and ultimately their business’s success in the marketplace and beyond. Learn more..



Case Study on Emotional Branding

[youtube http://www.youtube.com/watch?v=rGjunT4RzME&w=480&h=360]

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by | October 19, 2012

Creating a Brand Value

A very interesting read dicussing the creation of a Brand Value with an Indian perspective. It says that the most important change in India has been the demographic one. By this time, almost all know that we are a nation with a very young population. Brand owners or creators have to invest more time, effort and money in trying to forecast impending changes in consumer behavior and expectation…click here to read ahead

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by | October 17, 2012

Roots Canada Case Study

Established in 1973, Roots is Canada’s leading lifestyle brand and is known around the world for its quality leather goods, active athletic wear, yoga wear, accessories and home furnishings. Starting with a tiny store in Toronto, Roots now has more than 120 retail locations in Canada and the United States and more than 40 in Asia. In addition, Roots has a state-of-the-art leather goods factory and design centre in Toronto. Click here to read more…

Case Study on Roots Canada

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by | October 12, 2012

Case Studies on Loreal Paris

L’ORÉAL Canada is the leader of the cosmetics industry in Canada. It is wholly owned by L’ORÉAL Group, with operations that include the manufacture, marketing, sales and distribution of L’ORÉAL cosmetics, skin care, sun protection, hair care and hair colour products. Click here to read more…

Case Studies on Loreal Paris

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by | October 2, 2012

Case study: Managing Brand extensions of Gucci

Companies with strong global brands such as Coca Cola, IBM, Samsung, Nokia, Sony, and many others have greater potential brand extensions thus strengthening their global market position and boosting existing brand value (Keller, 2008). Branding is an important component in firms geared towards international markets. Until recently, most firms across the globe except United States had no established strategies for building strong brands. Firms seeking to internationalize their operations and products did so through piecemeal acquisition of enterprises in different nations or entering into alliances across their national borders (Aaker, 2001).

Managing Brand extensions

Previous studies on branding either in local or global markets focused on value or equity linked to the brand name and the factors that underlying their value creation (Kapferer, 1997; Keller, 1998). In recent times, much attention has shifted towards analysis of firms’ value as embodied in their brand and equity and other products resulting of value dilution (Keller, 2008). This interest may have been driven by the ever-growing market value and power related to brand strength due to limited costs in successful launching of new brands. The interest of international market is at present mostly centered about international branding in discussion of benefits and merits of building successful global brands (Basil & Herr, 2006). Click here to read more…

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by | September 24, 2012

Case Study Master of Wine: Creating a Unique Brand

The ‘master of wine’ (MW) examination conducted by the London-based Institute of Masters of Wine is known to be one of the toughest to pass for wine researchers and aficionados. How tough it is can be gauged from the fact that there are only 245 MWs in the world since its inception in 1953. Click here to read more…

Unique Brand Case Study

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