Category Archives: Marketing

Marketing Case Studies

by | May 22, 2013

A Case Study on Market Acceptance of Smart Growth

A Case Study about Market Acceptance of Smart Growth

Executive Summary: Smart growth master-planned developments are growing in popularity, with tens of thousands of new housing units built in the 20-plus years since the creation of the earliest examples.1 This extensive body of evidence presents an opportunity to evaluate the financial performance of smart growth housing compared to its conventional counterpart. Home buyers, developers, builders, and municipal leaders probably understand the environmental benefits, but they may still need information about the investment potential of smart growth projects. This report contributes to a better understanding of the impact of and potential for smart growth development approaches by considering long-term trends in price appreciation. It compares resale prices for single-family houses and townhouses in these developments with units in conventional developments that are equivalent in terms of size, age, amenities, and location.

Case Study on Market Acceptance

This report uses resale data from 18 smart growth developments and 18 conventional suburban developments across the United States to contrast their appreciation between 1998 and 2004. Local real estate professionals were engaged to help ensure that contrasting developments were comparable in terms of local buyer preferences and market conditions. Twenty-one comparisons were completed in 17 case studies (in some cases, there were multiple developments within a single community). In 10 of those comparisons, the smart growth communities showed higher resale appreciation. In six of the comparisons, the conventional suburban communities showed higher resale appreciation. In two cases, the compared communities showed equivalent performance, and in three cases, inadequate data meant that no conclusion could be reached. Keep reading…

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by | May 21, 2013

Case Study in Effective Brand Strategies

It’s old news that brands are jumping on the Facebook band wagon. The problem is that some brands are jumping on without having a long-term strategy in place- and sometimes aren’t even considering if Facebook is something that they can really leverage.

I know we’re all looking to the future and trying to spy what brand is doing what next, but I think in this case, we can learn by studying what strategies have been executed successfully and what the main focus was in them.

Case Study in Effective Brand Strategies

General Goals of Facebook Fan Pages & Applications:

To gain new fans
To retain old fans
Understand demographic of fans through insights
Build community for fans to engage with the brand
Include content that links to main brand site to track referrals
Offer unique content (videos/images/posts) to engage with fans
Offer deals/discounts/specials where applicable
Give the brand a voice

But most of all: the brand needs to bring uniqueness with their page. Whether that be something in the design, user interface, or message. To know more about this Facebook Brand Strategies

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by | May 21, 2013

Public Relations Failure : Exxon


Many companies and organizations have had to deal with a crisis during their history. Only a very
few, however, come to represent corporate incompetence and irresponsibility through one critical event. Oil company Exxon is among them…click here to read the case

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by | May 21, 2013

A Case Study on Promoting Inclusive Education in Kenya

A Case Study about Promoting Inclusive Education in Kenya

This case illustrates how inclusion of students with disabilities in schools has been achieved. Leonard Cheshire Disability put emphasis on participatory methods for integrating all the stakeholders including students, parents, teachers and school staff in the identification and formulation of the interventions.

Case Study on Promoting inclusive education

Through the use of participatory strategies the project’s stakeholders have with the technical support of LCD worked to enhance learning environments. Several capacity building events have empowered the teachers and the community, enhancing skills in resource mobilization; the dilapidated buildings in schools have been turned into new permanent classrooms. Teachers have also changed to learner-centered approaches, incorporating child-to-child activities, enabling children’s voices to be heard and also to actively participate in their learning. Community Based Rehabilitation has been a complimentary component of Inclusive Education, where trained community health workers administer and train parents in basic physical therapy activities and primary health care initiatives such as epilepsy management. Schools have strived to adapt the physical environment to make it accessible and more conducive for learning. Keep reading…

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by | May 18, 2013

Case of Study Market Segmentation: One Method, Four Examples

Very often, companies shape their market segmentation using the results of market research and analysis. Market segmentation research is not designed to shape the market. Rather, it reveals underlying divisions in the market and characteristics of the market segments that can be used for effective and profitable marketing.


At the very least, segmentation research places the steps companies take on a firm factual foundation. Often, it also uncovers characteristics of the market that are not obvious and identifies ways of dividing and approaching the market that will be particularly effective. If these ways are not evident to competitors, the marketing impact of segmentation research can be even more beneficial.


At a more tactical level, market segmentation can make the choices a company faces in developing products, services, and marketing messages easier. Often, market segmentation shows that many conceivable combinations of interest in product features, combinations of service needs, or combinations of attitudes are actually very rare in the marketplace. As a result, there is no need for the company to be prepared to deal with these combinations.Click here to read more…




Case of Study Market Segmentation: One Method, Four Examples

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by | May 18, 2013

A Study on A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts

A Study about A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts

Abstract:~ With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and strategic marketing initiative. Data for the study were gathered from a survey of chief executives from credit unions in the U.S. The results of the study are mixed.

Case Study on Marketing Strategy Concepts

In particular, the findings suggest that despite the perceptions of management, it is the less aggressive and less costly approaches to market orientation and marketing strategy that actually pay off in terms of objectively measured ROA. The pattern that emerges seems to suggest that if the goal is overall firm profitability as measured by ROA, then the recommendation may be to focus on more conservative strategies combined with lower levels of market orientation. Additionally, the total number of strategic alignments is also relevant to profit performance. It was shown that companies with a higher number of recommended “fits” between market orientation and their marketing strategies achieved a larger ROA. Keep reading…

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by | May 18, 2013

A Study on Foundations and Relevance Approach to Theory Building and Research in Marketing: Contingency Approach

A Study about Foundations and Relevance Approach to Theory Building and Research in Marketing: Contingency Approach

Contingency approaches are positioned within management as mid-range theories between the two extreme views which state ei±er that universal principles of organisation and management exist or that each organisation is unique and each situation must be analysed separately. The contingency approach entails identifying commonly recurring settings and observing how different structures, strategies and behavioural processes fare in each setting.

Case Study on Foundations and Relevance Approach

The contingency approach to theory building and research can be useful to marketing scholars in at least two important ways. First, the management literature offers a variety of established contingency frameworks which may contribute directly to the development and content of marketing theory. At least three sub-disciplines within management — organisation theory, strategic management and organisational behaviour — provide contingency theories with potential value for marketers. In addition, several existing contingency theories have extensive research traditions which may represent an empirical foundation for research in related marketing areas. Keep reading…

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by | May 17, 2013

A Case Study for Strategic Marketing Planning for Airport Managers

A Study on Strategic Marketing Planning for Airport Managers

Abstract: Marketing planning in an airport as with other organizations is all about selecting appropriate target groups and formulating a marketing mix to achieve marketing objectives and financial targets. However, the factors which need to be considered in the dynamic and ever changing airport industry means that airport marketing planning is more than just applying general theory to practice. Therefore, this paper considers the unique case of airports and goes through the modern day planning process using the example of King County International Airport. It starts by considering the mission, value and vision statements to establish where the airport wants to be and looks at the strengths, weaknesses, opportunities, and threats (SWOT) to assess where the airport is now. This leads to an evaluation of the marketing strategies which should be adopted.

Case Study on Strategic Marketing Planning

Introduction: Marketing planning case studies help airport managers prepare for real-world problems, situations and crises by providing an approximation of various marketing environments. Thus, through the examination of specific marketing cases, airport managers are given the opportunity to work issues through the trials, tribulations, experiences, and research findings of other marketing professionals. An obvious advantage to this mode of marketing planning is that it allows airport managers the exposure to settings and contexts that they might not otherwise experience. One way to study airport marketing issues is through the use of strategic marketing planning case studies. Strategic marketing planning is a process of developing a map or route an airport will follow which identifies what products are to be provided to which customers, where they will be provided, and at what price. Based on the vision and mission statements, an airport strategic marketing planning summarizes the basic operational tasks, goals, objectives, strategies, and tactics for the airport organization. Keep reading…

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by | May 17, 2013

Case Study on Cognitive vs Behavioral Measures

A Study about Cognitive vs Behavioral Measures

Using survey data, various measures of self-control, based respectively on cognitive and behavioral indicators, are compared in their ability to predict eight measures of crime/deviance. The results show that either type of measure produces supportive evidence for the theory, and the behavioral measures provide no better prediction than do the cognitive measures. Unlike cognitive type indicators, and contrary to the implications of the theory, different types of crime-analogous, imprudent behaviors are not highly interrelated, making it difficult to develop reliable behavioral measures. These results suggest that general support for self-control theory would likely not be any greater if all researchers had used behaviorally based measures, as recommended by the authors of the theory. Improving the level of prediction to the point where selfcontrol could claim to be the master variable, as envisioned by its proponents, does not seem to rest on a shift to behaviorally based measures. Instead, improvements in the theory itself, particularly the incorporation of contingencies, appears to offer more promise.

Case Study on Behavioral Measures

The net outcome should be a strong negative relationship between selfcontrol and criminal/deviant behavior (low self-control, high misbehavior; high self-control, low misbehavior). This relationship is theorized to be nondeterministic in the sense that low self-control does not always produce crime and many conditions may potentially affect whether it does or not. Nevertheless, the theorists contend that variables popular among sociologists, such as morality, strain, peer influences, social bonds, cultural elements, or social disadvantages actually have little influence. In effect, selfcontrol is said to predate and supercede most other conditions that have traditionally been thought to affect post-childhood misbehavior. Keep reading…

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by | May 17, 2013

A Case Study on Misrepresentation

A Study about Misrepresentation

Introduction:~ When the local building department turned down the request for a new structure, the buyer was shocked, disappointed, dismayed, alarmed, angry, and looking for someone to take responsibility for his decision to buy. It takes no imagination at all to be able to guess who the ‘fall guy’ was to be. It was the agent who had been so confident that the buyer could do as he pleased with his own property. However, under the property ran sewer lines, water lines, gas lines and utility lines that would be covered by the new cement slab for the garage! To move them would cause an expense so great that, to the buyer, the perfect property was now worthless.

Case Study on Misrepresentation

Today’s Average Consumer:~ It has been said by some, “You’re not in real estate until you have been sued!” If you believe that, you clearly recognize that real estate is a risky business. If you have ever been sued, you’ll agree that it is a most unpleasant experience. It is timeconsuming, expensive, and emotional. It affects relationships, and can have ill effects on your reputation and career. What the above statement implies, but doesn’t say is, “At some point you will make a mistake that may cause someone harm.” In other words, at some time you will fail to meet the expectations of someone you are dealing with. Generally speaking, disagreements won’t arise unless an expectation is not met. Most litigation claims arise out of misunderstandings of relationships and property condition. Keep reading…

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