Category Archives: Marketing

Marketing Case Studies

by | June 14, 2013

Case Study on Prediction Markets: Distilling Collective Wisdom

In May 2007, a group of more than 20 economists, including Kenneth J. Arrow of Stanford University, Daniel Kahneman of Princeton University, and Robert J. Shiller of Yale University, on behalf of the AEI-Brookings Joint Center for Regulatory Studies, sent an open letter titled “Statement on Prediction Markets “to the US Congress. The letter suggested that prediction markets were effective forecasting tools and urged the government to “lower barriers to the creation and design of prediction markets by creating a safe harbor for certain types of small stakes markets.”5 A prediction market may be defined as a speculative market created for the specific purpose of making predictions.


It is based on the premise that the aggregate of the predictions made by a large number of people would be more accurate than predictions made by a small group of experts. Click here to read more…

Case Study on Prediction Markets: Distilling Collective Wisdom

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by | June 11, 2013

A Case Study on Understanding the Marketing Chain: Certified and Non-certified Cashew Nut Farmers

A Case Study about Understanding the Marketing Chain: Certified and Non-certified Cashew Nut Farmers

Abstract:- The new products of the soil showcasing framework is progressively concentrated on including worth and diminishing expenses by streamlining conveyance and comprehension client requests. Cashew nut showcasing chains in the Northeast area in Brazil offer an especially testing setting for the dissection of the criticalness of transaction expenses for generation effectiveness and store network proficiency. Essential information was gathered through the provision of 85 surveys to cashew nut makers in the Mossoró and Serra do Mel district of Brazil. This paper plans to confirm the working of the promoting fasten and to assess the contractual game plans between purchasers and ranchers. It additionally proposes a dissection of the sort of legislation utilized within this quality chain noticing the aspects of transactions. The speculative foundation is dependent upon the notions of the Worldwide Worth Chain and the Transaction Expense Matters of trade and profit approaches.

Case Study on Understanding the Marketing Chain

Introduction:- Before all else of the1990′s, the locale of Açu/mossoró was assigned as the Group of Coordinated Advancement by the Northeast Bank because of its potential for handling watered soil grown foods. The preparation from the Bunch of flooded tree grown foods society Açu/mossoró is recognized a sample of mechanical advancement and ranch conglomeration, highlighted essentially by its position in global markets (Gomes Da Silva, 1999). Rio Grande do Norte is the second most amazing watered tropical tree grown foods area in Brazil, after the Juazeiro/petrolina Group just. The inundated range has in the vicinity of 20,000 hectares, of which 90% is placed in the locale of Açu/mossoró. The primary tree grown foods reaped are melons, bananas and mangoes. Edits like coconuts and cashew nuts, typically planted in dry regions, tend to be growed in inundated territories besides (Costa et al., 2007). Cashew nut creation is Serra do Mel city ranchers’ major investment item. Keep reading…

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by | June 10, 2013

Case study on Under Armour

Under Armour re-architected its platform and
redesigned a rich Flash-based site featuring
Flash videos and leveraging Adobe Scene7
OnDemand to display all content including
full-screen product details. Under Armour uses
Scene7 to dynamically generate all derivatives
from single master images, enabling more frequent
site refreshes and ease of updates. Scene7 is
also supporting the launch of Under Armour’s
trainer footwear – the largest brand campaign
in the company’s history – with a 360-degree
spin viewer that will help tell
the product story online.

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case study on
Under Armour ,
sign in the web page directly.

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Filed under Business, Business Environment, Business Ethics, Business Strategy, Marketing, Technology

by | June 10, 2013

Domino’s: Why We Reinvented Our Pizza — and Then Promoted How Crappy It Used to Be.

Pizza is a $35 billion industry and Domino’s gets a big slice of that — about $1.5 billion. The chain, which was founded 50 years ago in Ypsilanti, Michigan, today boasts almost 9,000 stores that deliver more than 1 million pizzas a day.

But what Domino’s is known for is delivering pizzas quickly — not for making the most mouth-watering pie around. So in 2008, Domino execs began to reinvent its pizza. At the end of 2009, it rolled out the new and improved pizza, and launched an ad campaign that features consumers ruthlessly bashing its old recipe. Read more to know if the strategy has worked for Domino’s

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dominos pizza re-branding

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by | June 7, 2013

A Case Study on Model for Strategic Marketing Planning for Airport Managers

A Case Study about Model for Strategic Marketing Planning for Airport Managers

Abstract: – Marketing planning in an airstrip as with different conglomerations is all about selecting fitting target bunches and figuring an advertising blend to realize promoting targets and monetary targets. On the other hand, the elements which need to be acknowledged in the dynamic and regularly altering airstrip industry implies that hangar promoting arranging is more than simply applying general speculation to practice. Accordingly, this paper recognizes the one of a kind instance of runways and experiences the up to date arranging procedure utilizing the illustration of Lord Region Universal Runway.

Case Study on Strategic Marketing Planning

Introduction: – Marketing planning careful investigations help hangar supervisors get ready for certifiable issues, scenarios and emergencies by giving a rough guess of different promoting situations. In this way, through the examination of particular showcasing cases, airstrip chiefs are given the chance to function issues through the trials, tribulations, encounters, and scrutinize discoveries of other showcasing experts. An evident focal point to this mode of showcasing arranging is that it permits airfield directors the presentation to settings and connections that they may not generally encounter. Keep reading…

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by | June 7, 2013

Case Study on Mycitylinks Teaser Campaign

Case Study on Mycitylinks Teaser Campaign

MyCItyLInks is a fortnightly tabloid associating neighborhoods of Bhubaneswar & Cuttack (Odisha). Only not many days after the launch of this tabloid, Prelude Advanced started a teaser fight to make a demeaner of riddle around the inhabitants about what afterward is set to start in the city. As this was the first English tabloid of Odisha, they felt the necessity to uncover it on social media stages in a rather fascinating & engrossing way. Keep reading…

 

Case Study on Mycitylinks Teaser Campaign

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by | June 6, 2013

Case Study report on Impact of Internet Use on Business-to-Business Marketing

Case Study report about Impact of Internet Use on Business-to-Business Marketing

The Internet has been the favorable theme for numerous studies and reports, during the last decade. Yet, there is a lack of systematic empirical evidence regarding the marketing activities that are affected by the use of the Internet, and their consequent performance outcomes. In this article, we document the role of the Internet in business-to-business marketing and identify market-oriented activities that are affected by the use intensity of the Internet. Using a sample of 130 industrial businesses, we found a substantial positive effect of the use of the Internet on sales management activities, market-oriented product management activities, and sales performance and efficiency.

Case Study on Business-to-Business Marketing

The Internet is an information technology (IT) that diffuses at exponential rates among the business-to-business organizations. According to the Forrester Research (Business Marketing, May 1997), $66 billion in business-tobusiness commerce will be conducted on the Internet by the year 2000, with the number of businesses connected in the Net rising from 4% in 1997 to 33% by then (i.e. the year 2000). Its high approval and use by business-tobusiness organizations may be largely attributed to two factors. First, to its interoperable1 idiosyncrasy that constitutes an overwhelming advantage over other competitive information networks (such as value added networks, open EDI systems, Intranets, etc.), since it entails significantly lower setup and operational costs and elimination of switching costs. Keep reading…

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by | June 4, 2013

Snow Brand milk products Poisoning a brand

Among the most dreaded situation for any food brand, an outbreak of food poisoning ranks pretty high. For Snow Brand, Japan’s premier dairy foods company, 2000 was the year when that nightmare came true, in the most disastrous way. Read to know what went wrong…

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by | June 4, 2013

Case Study of the German Market Premium: Promoting the Market and System Integration

Study about the German Market Premium: Promoting the Market and System Integration

Abstract: With the share of renewable energies within the electricity sector rising, improving their market (i.e. inclusion in the allocative processes of the electricity market) and system integration (i.e. enhanced responsibility for grid stability) is of increasing importance. To transform the energy system efficiently while ensuring security of supply, it is necessary to increase the alignment of renewable electricity production with short- and long-term market signals. By offering plant operators a premium on top of the electricity market price, premium schemes represent a potential option for achieving this, and have been implemented by several EU member states. This paper focuses on the case study of the German market premium scheme, which has been adopted as part of the 2012 amendment of the Renewable Energy Sources Act.

Case Study on German Market Premium

However, substituting a centralised energy system based on large-scale, base-load power plants for a mix of predominantly small-scale, decentralised renewable energy technologies, in which intermittent energy sources like wind and photovoltaics (PV) play an important role, poses considerable challenges for the efficiency and security of energy supply (BMU 2011; Neubarth 2011; Hiroux & Saguan 2010). To solve these, systemic approaches are necessary: apart from substituting fossil (and in the case of Germany, nuclear) energies for RES, a successful energy transformation requires investments in complementary conventional plants, an expansion of grid and storage capacities, as well as improvements in energy efficiency and energy savings. keep reading…

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by | May 31, 2013

Case Study for Strategic Marketing Planning for Airport Managers

Study about Strategic Marketing Planning for Airport Managers

Abstract: Marketing planning in an airport as with other organizations is all about selecting appropriate target groups and formulating a marketing mix to achieve marketing objectives and financial targets. However, the factors which need to be considered in the dynamic and ever changing airport industry means that airport marketing planning is more than just applying general theory to practice. Therefore, this paper considers the unique case of airports and goes through the modern day planning process using the example of King County International Airport.

Case Study on Airport Managers

Introduction: Marketing planning case studies help airport managers prepare for real-world problems, situations and crises by providing an approximation of various marketing environments. Thus, through the examination of specific marketing cases, airport managers are given the opportunity to work issues through the trials, tribulations, experiences, and research findings of other marketing professionals. An obvious advantage to this mode of marketing planning is that it allows airport managers the exposure to settings and contexts that they might not otherwise experience. Read more on Airport Managers

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