Brand blunder refers to the goof ups associated with the branding of a product, especially a new product in a new market. There could be many reasons for such slips. For example, the lack of understanding of the language, culture, consumer attitude etc.
There are numerous examples of brand blunders in the marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. Urban legends about brand blunders are popular, because they use familiar urban legend motifs such as the incompetent corporation or the ignorant foreigner. Often the reality is far less dramatic, and the stories, which are even retold in marketing textbooks, are rarely backed up by researched data about sales. Read more….
brand blunders case study
Improving workforce performance can drive corporate performance. Even seemingly small changes in workforce productivity can have a huge impact on the bottom lines of large organizations. Learn how deploying workforce management (WFM) technology can transform your company’s operations, and provide data that improves core human resources (HR) applications like workforce planning, recruiting, and performance management. Read more….
What’s it like to have America’s greatest investor as your shareholder?
Who wouldn’t love to pick up the phone and ask Warren Buffett for advice? People have spent more than $1 million just to have lunch with the man. He was voted the most admired corporate director in America by Directorship magazine in 2008. Chief executives of companies he has a stake in laud his patience, foresight, and ability to capture the essence of a complex financial situation in just a few words. They also like the fact that he usually leaves them alone as long as they’re getting the job done. Read more…
Every year thousands of entrepreneurs decide to set up their own business, anticipating great financial rewards. However, over half of new business start-ups fail in their first year. So what makes the difference between those and profitable business ventures? What makes an entrepreneur extraordinary? This case study focuses on Duncan Bannatyne, one of the UK’s best-known entrepreneurs. His career shows that there is no single factor that makes an entrepreneur. As he says, ‘Anyone can do it’.
Pensez 2009 is a Case Study Competition organised by the Entrepreneurship Cell IIT Kharagpur. The problem statements are designed to inculcate an innovative strategy of analysing phenomena relating to entrepreneurship in general. It includes Sociological, Industrial and Technological aspects designed to focus on certain trends and issues in entrepreneurial spheres.
Problem Statement : Innovative Carbon Financing for clean development at the BoP.
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Projects that are environmentally “friendly” by virtue of their ability to reduce pollution, reduce fossil fuel consumption, or some other positive effect on the environment are definitely among those projects that are going forward. So project managers should increase their focus and awareness on these areas. These projects have spawned a new vocabulary. Terms such as “Green Project” and “Green Collar Jobs” are examples. Project managers should be aware of this shift in focus and add some of the new terms to their resumes to attract interest. Project management on these projects may demand a slightly different skill set than on other types of projects though … click here to read ahead
Wholesale distributors that pursue growth while neglecting supply chain effectiveness are putting their long-term survival at risk—usually for no good reason. Supply chains have gained complexity in recent years, but solutions for achieving supply chain management (SCM) effectiveness have become both more accessible and easier to deploy. Learn how these solutions can help your company overcome its SCM challenges. Read More…
More and more companies are collaborating on product development programs. The objective is to reduce production costs, make better use of skilled, specialist resources, and speed up the time to market. Tools like videoconferencing and the use of secure extranets have simplified collaboration. Read More…
The current market is asking retailers some difficult questions—ones their existing processes and tools can’t answer. It takes a mix of science, retail intelligence, and merchandising art to ensure that every store in a supply chain carries the right inventory, while maintaining a high service level and market share. Learn how to better respond to the demands of consumers and rationalize your assortment at a local level. Read more..