Category Archives: Entrepreneurship

A Case Study about Corporate Entrepreneurship Strategies of Thai Automotive SME

This paper examines the antecedents to corporate entrepreneurship (CE) in Thailand’s auto-parts manufacturing industry in the post Asian financial crisis era using a mixed-method approach. There is a lack of research on CE strategies of SMEs in response to the Asian financial crisis in developing Asian countries. This paper presents a model based on existing CE theory where organizational strategy, culture and the environment impact on CE and organizational performance. Structural Equation Modeling was used to analyze data collected from 220 chief executives/deputy chief executives who participated in this research. The results suggest that environmental and organizational factors impact on CE which in turn influences firm performance in terms of both financial and non-financial aspects. Significantly, non-financial performance was found to influence financial outcomes.

Introduction: Entrepreneurship is an important feature of organizational and economic development as well as wealth creation (Antoncic and Hisrich, 2004). Researchers and practitioners have increasingly been interested in the concept because of the positive effect on revitalization and performance of firms. In recent years globalization and advances in technology have forced Thailand to re-evaluate its economic strategies and policies (BOI 2006). Thailand suffered significantly during the Asian financial crisis in 1997 when about one-third of the Thailand‟s publicly listed companies were wiped out (Sebora, Theerapatvong and Lee, 2010). During the crisis, individual entrepreneurship and intrapreneurship or corporate entrepreneurship (CE) suffered significantly. In the aftermath of the crisis, entrepreneurs must now compete more intensely against foreign competitors in the Asian region such as China. Keep reading..