A floral delivery company, Blooms Today was a seasonal business. Business around Mother’s Day and Valentine’s Day was always booming—in fact, the company had just about as much business as it could handle around those two holidays—but it needed a way to drive sales during non-peak times. The company, which considers itself to be in the relationship business, nevertheless had no email marketing strategy to improve relationships with customers. By creating an email strategy based on little-known “holidays,” the company was able to spur gift-giving during the off-season. Click here to read more…
Case Study: How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tactics
Category Archives: Business Strategy
Case Study in Business Seasonality
Filed under Business, Business Strategy
Case Study on Business Strategy in Short Run & Long Run
A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer).A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources to – for example when Coca-Cola launched Pooh Roo Juice in this country.
Strategies are concerned with the scope of a business’ activities i.e. what and where they produce. For example, BIC’s scope is focused on three main product areas – lighters, pens, and razors, and they have developed superfactories in key geographical locations to produce these items.
Two main categories of strategies can be identified: 1. Generic (general) strategies, and 2. Competitive strategies. Read more…
Filed under Business, Business Strategy, Free Cases
Case Study Method on International Business Research
Study about Method on International Business Research
Abstract:~ The case study method has not been as frequently used in international business (IB) research as quantitative methods. Moreover, it has been sometimes misused and quite often criticized. Still, it can be very useful for understanding such complex phenomena as the internationalization process or the management of multinational enterprises. Based on case study methodology literature and the author’s personal experience from conducting case studies and reviewing case study articles, this paper proposes some ways for overcoming some of the critiques of the case study method and increasing its contribution to IB research. Key Words: Case Studies, International Business, and Qualitative Research.
Introduction:~ The case study method has been used in several areas of international business (IB) research. For instance, the “Uppsala model” which is well-known to those researching internationalization is based on four Swedish cases introduced by Jan Johanson and Finn Wiedersheim-Paul in 1975. (The Uppsala model states that in the initiation of international activities, firms lack market knowledge and thus begin their foreign market entry from comparatively similar and well-known countries and prefer exporting as it is easier than establishing sales or manufacturing subsidiaries abroad.) Despite the success of this multi-case study, several scholars have affirmed that quantitative methods are more often used in many business and management disciplines, even if case studies and other qualitative methods are sometimes more justified. Keep reading…
Filed under Business, Business Strategy
Implementing an Earnings at Risk Transformation
In the past, risk management was undertaken on a siloed basis at Eastman. FX risk was managed by the pensions manager, and commodity risk was the responsibility of procurement, with a variety of disparate systems in place. At Eastman, we pride ourselves in engaging the best people, processes and technology, and in maintaining a best-in-class position across all of our activities. We recognized that we needed to refine our approach to risk management to align with these standards, so we approached our Board with a view to transforming the way that we assess and manage risk. We have a high-calibre Board, whose members have a detailed understanding of risk management issues. We therefore received considerable support for this initiative amongst senior management, which is imperative for delivering a complex project with a variety of stakeholders. Click here to read more…
Filed under Business, Business Strategy, Free Cases
Case Study: Internet Security Leader’s Web Analytics Shows Tangible Traffic From Social Media Sites
SURPASSING LOYAL CUSTOMER BASE: Check Point Software Technologies Ltd. is a global leader in securing the Internet.The company is a market leader in the worldwide enterprise firewall, personal firewall, data security and VPN markets and its customers include 100% of Fortune 100 companies. In early 2007, Check Point acquired Pointsec Technologies, a Web Ad.vantage client for pay-per-click (PPC) management and search engine optimization (SEO) services.
Check Point’s goal for its new acquisition was to increase the online visibility of Pointsec’s products beyond the company’s current, extremely loyal customer base. Check Point also wanted to retain its approach to customers, which rested on targeting and building relationships with key IT influencers. Web Ad.vantage recommended a social media marketing program, which would meet the goal of raising visibility online, while providing a relationship-building approach to potential customers. Click here to read more…
Filed under Business, Business Strategy, Technology Management
Case Study in Financial Management Strategies
Retail Industry in India: The Indian retail industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The retail industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even and compete with other companies. The Indian retail industry is gradually inching its way towards becoming the next boom industry.
Financial Management Strategies for Retail Industry in India-a Case Study of Retail Scenario in Hyderabad and Secunderabad
A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key factors in the booming. Click here to read more…
Filed under Business, Business Strategy, Finance, Free Cases
Case Studies on Strategic Business Partner
Strategic Business Partners was selected by a major a real estate investment trust firm to assist them in technology implementation. A previous vendor failed to install and implement the Open Text Document and Records Management platform, leaving the firm vulnerable and without a solution in place.
Before implementing or recommending any solution, SBP conducted an in-depth analysis to review the requirements and the existing technology. At the conclusion of the analysis phase, SBP recommended a solution different from the technology direction being pursued by the original vendor, selecting a solution that was a satisfying fit for the needs of the firm. Click here to read more…
Filed under Business Strategy, Strategic Sourcing
Case Studies on Target Date Funds
BlackRock, Inc. is an American multinational investment management corporation and the world’s largest asset manager. In this there are 2 case study mentioned A new engineering company has enjoyed rapid growth. Their dynamically growing workforce skews younger than average and has limited experience and interest in managing investment …… To refer more on this case study click here BlackRock
Strategy implementation in the construction industry
After immense criticism, the Swedish government requested an investigation concerningthe construction industry. The report concludes that the inactive competition within the construction industry entail that the industry continuously delivers the same products, in the same way.read ahead
Filed under Business, Business Strategy