- Offshore IT- The Latest Mantra of Success http://fb.me/DJXpx9ri #
- SWOT Analysis Of Apple iPad http://fb.me/IYHuHBtm #
Category Archives: Tweets
Twitter Weekly Updates for 2010-11-13
Twitter Weekly Updates for 2010-10-30
- When Johnson & Johnson went in troubled waters http://fb.me/wkid39IX #
- Marketing Made Simple http://fb.me/Lk0HerP9 #
- Nandan Nilekani: Governtrepreneur http://fb.me/ICpHIJPw #
- Coca Cola : Creating Value Chain http://fb.me/IPW0gb4K #
- SWOT Analysis Of Apple iPad http://fb.me/t02lHxeB #
- On-time Product Delivery and Customer Satisfaction
Its all the customer wants!!!!! Does your business deliver these? http://fb.me/wqhPWtD5 # - Be Your Own Investment Expert: An Exclusive article from http://www.CaseStudy.co.in
Get started with your money http://fb.me/zyYXlOLc # - Future Bazaar: is it taking us to the future of retailing? http://fb.me/Mma0Oxu5 #
Twitter Weekly Updates for 2010-12-11
- Cloud Computing : Need of the Hour http://fb.me/JlRDgcHx #
- Most Read Case Study for Nov :
Financial turnaround of the Indian Railways http://fb.me/FxVCKnCw # - Merger & Acquisition : The Decision Making — A case study from the Institute of Management, Chennai annual… http://fb.me/vZ3T2i6z #
- Costs Are Cool: The Strategic Value of Economic Clarity http://fb.me/GELXmLQZ #
- ASIAN FINANCIAL CRISIS http://fb.me/NnDN6Oxe #
- General Electric and Real Time http://fb.me/wU0PJZsJ #
- How Do I Convince My Boss? http://fb.me/PIZvKc5c #
- Will Wall Street Redefine The MBA Curriculum? http://fb.me/MmRkRN9d #
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Twitter Weekly Updates for 2010-11-20
- Seven Ways to Flunk a Job Interview http://fb.me/zbfeyYnt #
- 10 Worst Brand Blunders of 2010 http://fb.me/JIYJsbCH #
Twitter Weekly Updates for 2011-01-01
- Wish all of you a very happy and a prosperous 2011 … Have a blast !!! #
- One of the Best Ads ever : 2011 – A new beginning !!! http://fb.me/DKmxcKJs #
- IMPORTANCE OF LEADERSHIP IN DOWNSIZING http://fb.me/O88JbYdU #
- Brand Identity: Naming Nike http://fb.me/RcvWu6Yi #
- Future Bazaar: is it taking us to the future of retailing? http://fb.me/AumU85as #
- 4 Steps to Manufacturing Success http://fb.me/yW25xBpI #
- Tips for energy saving http://fb.me/PvoNznQ6 #
- Media Ethics: Where do you draw the line? http://fb.me/xjzugqNF #
- Cloud computing in education http://fb.me/NJd4WWHr #
- ICICI Centralizes Applications http://fb.me/O3taodel #
- Inventory Management at McDonald http://fb.me/DrKvFTUr #
- Boss Troubles : Manage Him http://fb.me/DlckCqVD #
- Designing Compensation for executives http://fb.me/N5oPlm6m #
Twitter Weekly Updates for 2010-12-18
- Economic Renaissance vs. ecological imbalance http://fb.me/LywNND05 #
- Green Nivesh case study http://fb.me/Q9yVQKNI #
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Twitter Weekly Updates for 2010-11-06
- May this divine light fulfill all your wishes this Diwali & Always…
http://www.CaseStudy.co.in wishing you all A Happy… http://fb.me/LcIn4oG9 # - Value of Core Competence and Sustainability http://fb.me/KZbsRfkj #
- All Out : Marketing Strategy Case Study http://fb.me/JaepaKul #
- The Importance of Online Marketing http://fb.me/tccHKrYa #
- Strategic Marketing : success story of Bajaj Fans http://fb.me/ycBGKoBH #
- Companies, Their Employees, and the “Internet”….. http://fb.me/wtYqPlOu #
- Kaizen: Easiest, Fastest Way to Improve Office Processes http://fb.me/KZ7q0t57 #
- Customer Focus : Bharti Airtel grows at stunning pace http://fb.me/wrVPz9ig #
- Perfectionism Is a Disease http://fb.me/zyQTs75h #
- Tales of Indians who helped to build America http://fb.me/M1T3GyZz #
@coffeegroundz: Strengthening the bond with customers
CoffeeGroundz is a popular, albeit modest, Houston, TX based independent coffee shop that sells a variety of locally roasted coffee, tea, pastries, sandwiches, and alcoholic beverages. There are a couple of booths, 16 tables and another ten on the patio. If you come to CoffeeGroundz, J.R. Cohen, its general manager, strives to make sure “you feel at home.”…click here to read ahead
Filed under Marketing, Online Marketing, Tweets
Case Study on Mercedes-Benz Tweet Race
Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success.
The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.
Aside from the numbers, the Mercedes-Benz Tweet Race was a great way to try something a little different, and by utilising simple ways to get involved, along with enough interesting, ongoing event content, they’ve created a very successful campaign.
Click here to read more on Mercedes-Benz Tweet Race

@JetBlue: It’s fun, but does it scale?
When JetBlue joined Twitter in the spring of 2007, it was one of the first major brands to do so. Today, the company has nearly a million followers, and its account is often cited as an example of smart corporate twittering. But the company started out on Twitter with modest goals. It wanted to help customers…click here to read ahead
Filed under Marketing, Online Marketing, Tweets