A Case Study about Universal Weather and Aviation, Inc
Objective: Universal Weather and Aviation had invested in sales training previously and now wanted to look at more sales/relationship training. Without the appropriate relationship development, there will be little influence across growth accounts, which will lead to lack of loyalty from client stakeholders. There will be no differentiation/value-add from competition.The overall impact on the business is lost opportunities for Sales, resulting in Universal not growing their market share as easily as they could, and having direct implications on the overall turnover and profit of the business.
Solution: Universal Weather and Aviation has two sales structures in place, account management and UVair working both in telesales and face to face environments. Both of these two areas have similar needs in the way that relationships are developed in order to grow business. The business will need a sales force which is highly organised building fast and long term relationships to differentiate itself and drive it’s competitive edge.UVair is currently taking a strategic step in building relationships with the current client base in order to up sell fuel and grow this revenue stream. keep reading…









