The Co-operative has been going through a period of organisational change to increase cohesion throughout the group, build better brand awareness, re-focus strategy and ultimately increase growth. The re-branding of The Co-operative stores, banks and other services is one part of this initiative that you are likely to have experienced.
Integral to this change The Co-operative identified the need to focus on its top 500 leaders as being the key instigators of change. The key challenge faced was how to reach out to such a widely varied and geographically dispersed group of time-challenged senior colleagues in a way that would truly engage them, motivate and provide the developmental opportunities they need. Click here to read more…
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