A Case Study about Wildland Fire and Fuel Management: Principles for Effective Communication
Introduction: Federal agencies have many options for communicating with the public (e.g., brochures, newspapers, Web sites, public meetings, demonstration sites), but often have limited resources for completing the utreach job. Ultimately, agency professionals have to make difficult choices about the most effective use of personnel and financial resources. The purpose of this paper is to highlight successful communication strategies and illustrate a set of four guiding principles for building successful fire and fuels management outreach programs in forest communities.
Public support for fire and fuels management is greatly enhanced through effective public communication and outreach programs. Many management units are well along in their own communication programs and are finding success through multiple methods and support of outreach personnel. The communication principles presented in this chapter, developed from research examining wildfire outreach efforts, suggest how programs can be focused to encourage citizens to share the responsibility for fuels management.
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