Challenges: Nolan had funded WRI with personal resources, as well as with contributions from friends and family, and wanted to monetize some of the substantial value being created in his business. He also wanted to add properties and destinations, thereby broadening WRI’s offering beyond the budget and independent travel sectors. Compared to the more traditional online travel companies, WRI’s business model had built-in efficiencies and therefore was much more cost-effective. Nolan sought to leverage this strategy in his plans for growth.
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