The Approach: Commissioned by DVP China, we started by challenging the conventional launch methodologies bycreating a multi-sensory video and emotion led stage rather than a typically embellished set design.A simple yet dynamic stage was creating using a multitude of digital storytelling technologies includingLED display systems, masked and mapped projections, laser light systems, time hydraulic motion,stunt driving and performance with a signature soundtrack for the event.
The Process: The first step was developing a seamless 180 degree canvas for projection which was to be used in telling the Beetle’s exceptional story – through motion, sound and visuals. The canvas we designed for the reveal show was a huge stage filled with life-size LED cubes. This was the setting for a driving choreography of different Beetles, dancers and singers. We thought out, designed and produced the content or the whole show in our Amsterdam studio in under 2 weeks before the show. We combined 2D/3D animation techniques and live action footage for the content. Keep reading