Case Study on Unilever

Unilever’s origins in the UK date back to 1885, when the Lever brothers launched Sunlight, the world’s first packaged laundry soap. The product’s success in the UK was quickly emulated globally, resulting in Lever Brothers acquiring many businesses worldwide. In 1930, Lever Brothers agreed to a “merger of equals” with the Netherlands-based Margarine Union to form Unilever, thus creating the present company.

Through a series of acquisitions including Bestfoods, the second largest ever cash acquisition (in 2000), Birds Eye Foods (1943) and Ben & Jerry’s (2000) Unilever has become a global company with a portfolio of well-known brands including Dove, Persil, Lux, Knorr and Flora. Unilever manufactures and markets food and home and personal care products to consumers in approximately 150 countries. It employs 227,000 people worldwide.

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Unilever

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