Case Study on Thomson Directories

Thomson Directories Limited began operating in 1980. Spotting a need for a local directory, the company‟s founders quickly established the company as the leading local directory publisher in the UK. Today, it produces 173 editions of the Thomson Local, distributing 22 million copies and reaching 85 per cent of homes and businesses in the UK. Each week the directories generate 15 million referrals from 7 million users. Read more..

[youtube http://www.youtube.com/watch?v=gZMkqQsiz10&w=480&h=360]

Register to mark your Comments

Comments

Filed under Assorted, Industry Specific Cases, Retail Sector