Sprout Strategy is a brand growth boutique offering brand and communication strategy, market research, consumer immersions, ideation and trend identification who has created a distinct methodology for conducting market research and focus groups called GEM. GEM’s unique focus is built on what they call “human sense”, the desire to know and understand consumers from their perspective. The result is a more holistic and tangible recruitment of research respondents—resulting in more profound and nuanced insights and actionable recommendations for clients.
With a research and recruitment model centered on delivering a wholly different, and more effective gauge of personal reaction to brands, products, campaigns and other marketing messages, Sprout had differentiated themselves from traditional market research firms. Finding more qualified, knowledgeable and influential research participants armed Sprout with more advanced findings for their clients. With an eye on continual improvement, Sprout looked to Emergenetics to add an additional layer of focus group insight that tied respondent results to thinking and behavioral preferences. Get more infromation on Sprout Strategy