Case Study about Splash Technology Holdings, Inc
Introduction: Splash Technology Holdings, Inc., began as an operating division of Radius, a publicly traded graphics and video subsystems developer. The Splash division developed software-based color servers that connected digital color laser copiers to local area networks. After a merger with its principal competitor, Radius began exploring the sale of its noncore but profitable Splash division, first to corporate buyers and then to private equity investors.
Challenges: The head of the Splash color server division, Kevin Macgillivray, who would later serve as CEO of Splash Technology, led the management team’s discussions with potential acquirers, seeking to balance the interests of Radius and the new company. “Radius wanted to obtain the best price. The management team that would head Splash Technology wanted the best strategic partner,” he explains.
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