Case Study about Shanghai Media Group
Introduction: Shanghai Media Group (SMG) is a key media player in China, with US$878 million in revenue in 2008. SMG operates 13 analog TV channels, 16 national digital cable channels, one broadband TV channel, one mobile TV channel, one IPTV service, 11 radio channels, five print media businesses, and six sports clubs. The company has made significant investments in new media, including IPTV, broadband, and mobile TV, as well as launching English-language channels to serve a worldwide audience
Challenges: Providing digital content that is ready for distribution “out of the box.” Given the highly fragmented, financially challenged domestic market, video service providers such as local cable companies cannot apply significant resources to activities such as content repurposing.Capturing opportunities to provide IP-based content to Chinese people living elsewhere in Asia, where more than $4 billion is spent on TV and web-based entertainment, and where the majority of subscribers live in developing countries.
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