Abstract: The financial crisis, climate change, earthquakes and global warming, almost made to forget about pollution, dry seasons and famine countries. Only the fuel price peak made way for us to become aware of resource scarcity, and in general, about global natural resources depletion, along with greenhouse effect gases and the exhaustion of earth carrying capacity. Furthermore, become clear the mankind responsibility for this situation, and mainly the economic production models set in motion after World War II, based on cheap natural energy sources, but non-renewable. At the core of those economic production models are the corporations, and the marketing function they perform. So, marketing management plays a determinant role for the environmental chaos where we are immersed.
Introduction: Contemporary media review patent a changing world, immersed in deep financial and energetic (or fuel) crisis, natural cataclysms like earthquakes, tsunamis, and climate change, along with dramatic advances in medicine, science and communication technologies, in particular. Nevertheless, there are another media news that suggest old stories.
Like the ones of regional conflicts that keep arising trough all the emerging and less developed economies (or countries, for this purpose). Middle and near East, or SubSaharan African countries, continue to face a severe food crisis as for the last thirty years. Despite phenomenal economic advancements in Asia’s region, some countries do still face high rates in child mortality. Click here to read more…
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