A few years ago PepsiCo diversified. This is an interesting case study of what can be achieved with a related diversification that has a strategic fit and some future opportunities for PepsiCo.
PepsiCo has used the related diversification corporate strategy as their basic approach to new businesses and acquisitions with a focus on beverages and consumer foods. Wherever possible PepsiCo has found related activities within the value chain between the various beverage and snack food brands to reduce costs and increase profits. Click here to read more…
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