Case Study on Paul Mitchell – Product Knowledge

John Paul Mitchell Systems specializes in hair products sold through salons, including a color line, Paul Mitchell Color Care. Their goal was to increase product sales by converting salons to Paul Mitchell Color Care. Sales at the salon level are handled by Paul Mitchell’s channel partners, Distribution Sales Consultants (DSCs). Successful DSCs apply their knowledge of the structure of hair, basic color theory and Paul Mitchell products in discussions with Salon Owners and Stylists to educate them on the unique value of Paul Mitchell Color Care and in turn to increase color product sales. Click here to read more…

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