Case Study about Online advertising
Online advertising spend is just a half a per cent away from overtaking that of radio, according to the biannual survey of B2B and B2C online ads for the first half of 2004 from PWC and the Interactive Advertising Bureau (IAB).
Richard Eyre, IAB chairman comments, “Consistent expenditure growth on this scale reflects a structural change in human behaviour. Online advertising can no longer be defined away as ‘new media’. For a fast growing number of satisfied customers it is ‘now media’.” The half-year figures show spend of £266.8 million, which means that online advertising comprises 3.2 per cent of the total market spend, ie. a 0.2 per cent increase since the last survey in February 2004.
Click here to read more on Online advertising