Background: Morningstar Entertainment distributes retail and consumer products in the highly competitive home entertainment industry. In addition to distributing and marketing an expansive and eclectic library of titles, Morningstar Entertainment also develops unique DVD products, working with production partners and cutting-edge technology. In business since 1992, it has successfully promoted television, film, and niche market properties, and is also recognized as an important source for Canadian programming.
Challenge: After 15 years in business, Morningstar was under increasing pressure from its major distributors to integrate Electronic Data Interchange (EDI) into its computer system. The industry was putting pressure on them and a decision to comply was a natural extension of their need to grow. During the first 15 years of its existence, Morningstar had been a ‘major/minor company’ in Toronto. That meant that while the company worked in the massive entertainment history, it competed on the fringe – as D’Jesse Larsen, Vice President Operations & Finance describes it. Click here to read more…
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