Case Study on Microsoft

Microsoft Australia launched the ‘Australian Software Developer Community’ in November 2010. The results were immediate, giving new members a local presence for like-minded developers to exchange ideas and network. The launch of the group on LinkedIn allowed Microsoft toengage local developers, share resources and help them to become more productive and successful, all within a Microsoft branded environment. Christian Longstaff, Developer Audience Marketing Manager at Microsoft Australia, says, “We wanted to target web developers or people who are interested in web development with resources to help them become more productive and successful. This in turn helps drive Microsoft’s success. By joining our group on LinkedIn, developers can seek answers to problems, network, and discuss big ideas. Click here to learn m ore about Microsoft



Case Study on Microsoft






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