Executive Summary: The ‘Live the Moment’ social media campaign played a role in a full 360 degree communication across TV, Radio, On-ground and Digital. With its social tools, it successfully managed to amplify the ‘Live the Moment’ philosophy reaching users across the digital space. This was the promotion in which a car was actually given away as a prize through a social contest. A target of 25000 moments seemed challenging to start with but almost double the number was achieved. Click here to read more…
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