This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company’s current position against the automotive industry and its competitors.
A concise insight into the consumer’s perception of the brand is also investigated. The contents contained herein is not exhaustive of the company’s marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain..
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