Case Study on LECO Corporation

LECO Corporation has been a leader and innovator in analytical instrumentation since 1936, providing laboratories worldwide with high-end instrumentation and consumables. Focused on customer satisfaction, it offers some of the industry’s fastest, most accurate and cost-effective laboratory instrumentation in the world. The company sells equipment, as well as the consumables such as sectioning blades, polishing films and solvents, directly to industrial and university labs and captive R&D facilities.



Case Study on LECO Corporation


In 2007, LECO sought to provide faster customer service on small orders for consumables, many which sell for just a few dollars. At that time, customers would contact LECO’s customer service department by phone to place their order for new equipment or a few consumables. LECO wanted to make it easier for customers to do business with them by placing their smaller orders online. Continue more for LECO Corporation






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