Case Study on Jones Blair Company

The Jones Blair Company is a multi-million dollar business that has been a part of the architectural paint industry since 1928. Based out of the Dallas-Fort Worth (DFW) area in Texas, the company produces a wide variety of architectural coatings and paint sundries for the United States and other countries around the world. Despite their success over the years, the company has had to face many tough decisions in regards to marketing their products in order to remain competitive within such a lucrative industry. Read more…

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